The Future of IXM
Aspire Research reveals that customers increasingly demand high-quality, personalized digital interactions at their convenience and through their preferred channels. In response to these shifting expectations, Aspire has identified a new technology category called Interaction Experience Management (IXM).
IXM includes technologies – like SmartIQ – that can be used to interact with customers to collect information that can improve business processes and decision making.
In this video, Aspire’s Founder & CEO, Kaspar Roos, emphasizes the importance of understanding the IXM market so to meet customer expectations and stay competitive.