Historically, IT teams have implemented and maintained the business’s data intake processes. Whether they inherited a process through an acquisition or built it themselves, these teams find themselves inundated with requests to add new data fields or update logos when their purpose is to automate as much and as quickly as possible.

The other major initiative these teams are tasked with is data hygiene and ensuring the data is accurate and shareable. They spend countless hours on data cleanup because legacy processes don’t offer the level of sophistication needed on the front end to avoid downstream delays.

With a form automation solution, companies address both issues. They eliminate using costly IT resources for forms management—because internal lines of business can create and maintain forms and approval workflows themselves—and significantly reduce time spent sanitizing data, a byproduct of consistently formatted, validated information coming in.

Customer experience is complex. Whether the customer is a policyholder, an investment advisor (or their client), or a patient, they are comparing their interaction with you to their experience with online retailers who have slick websites, relevant product recommendations, and same day delivery. Insurers, investment banks, and healthcare providers need to close the gap between the experience they deliver and the experience a customer expects.

These are the experiences your brokers, advisors, agents, policy holders, and customers want:

• Enterprise forms that are mobile first
• Easily facilitate prefilling information
• Only ask relevant questions
• Allow digital document uploads
• Display questions in the preferred language
• Route information in real time for signatures and approvals—that deliver
  same day answers rather than in a different month

If you’re a business leader, you undoubtedly recognize that many of the ways customers provide information today are neither reliable nor secure. All it would take is one hack or one bad actor to compromise thousands of people’s personal information. Government agencies are constantly tightening data regulations, and there is mounting pressure from compliance, legal, and InfoSec teams to not just meet these requirements but get ahead of them.

Security certifications from an enterprise technology vendor are table stakes. The other side of the data security story is critical. Your brand has a responsibility to protect your customers’ data like your organization protects its own and completely rethink its approach to digital data intake. The more channels the data comes in, the more costly and challenging it is to ensure the security of that information.  

The advanced API architecture of forms automation software can allow your company to collect, transfer, and store information however you need to at every point in a process, ensuring compliance with internal data handling policies and procedures. Adaptive technology means that a single, secure form process can be accessed within a portal, on a public website, or on a mobile device.