Introduction to IXM
Interaction Experience Management (IXM) is a new segment within the CX Market that focuses on how enterprises can collect information from customers and employees acting on their behalf (eg: financial advisors, insurance agents, etc.) more efficiently and effectively.
IXM encompasses a variety of technologies, such as SmartIQ, that enables companies to effectively manage data-centric processes and communcations intregral to their daily business operations, no matter how complex those processes may be.
In this video, Aspire’s Research Director, George Parapadakis explains why this rising technology segment is critical to consider as part of an ongoing communications strategy that can cater to the rising generations of customers.