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2024 IDC Market Note Smart Communications Innovate Conference

Download a complimentary copy of the IDC Market Note to learn more about Smart Communications' 2024 INNOVATE conference in Austin, Texas.

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"Mastering CCM in the digital age is not only about leveraging new technologies — it's about reimagining customer interactions for the future," says Marci Maddox, research vice president, Digital Experience Strategies, IDC. "Smart Communications is helping businesses reduce points of friction and customer effort when interacting with brands, which in turn drives higher loyalty. Smart Communications' connected cloud-based CCM and intelligent forms solutions enhance customer engagement through agility, scalability, and seamless omni-channel experiences."