Introduction
SmartComms SC Limited and its group companies (collectively “Smart Communications”, “we”, “us” and “our”) has issued this policy (hereafter “Privacy Policy“) to describe how we process and use the personal data that we hold about, including but not limited to, existing customers, previous customers, prospective customers, suppliers, vendors, resellers, consultants, professional advisers, business partners, visitors and any other applicable third parties (hereafter also referred to as “you”). We respect the privacy rights of individuals and are committed to processing and using personal data responsibly and in accordance with applicable law. This Privacy Policy explains who we are, how we collect, share, disclose, use and retain personal data about you and how you can exercise your privacy rights in connection with it.
This Privacy Policy is not intended to override any specific commitments we have made to our customers in their contracts with us about the treatment of their data.
If you have any questions or concerns about our use of your personal data, please contact us at the contact details in the “How to contact us” section below.
- Entity responsible for processing your personal data
Each Smart Communications group company is responsible for the use of personal data it collects from you. For information relating to the particular data controller of your personal data, please see the list at the end of this Privacy Policy.
- What we collect
Broadly speaking, personal data means any information about an identifiable individual.
In the context of your relationship with Smart Communications, we may collect and process different types of personal data about you through your relationship or interactions with our personnel or when you engage with us to provide services. This personal data may include:
- Identity Data such as your first name, last name, title, job title, company name, usernames, passwords, footage or images captured by CCTV systems (when you visit our offices);
- Online Identifiers such as IP address;
- Contact Data such as your corporate email, corporate phone numbers, corporate address;
- Finance Data such as your corporate bank account and corporate payment card details to the extent you are an existing or prior customer of Smart Communications;
- Support Data such as information you provide to us in the course of us providing our specific support services to you such as log files, screen shots, sample data and CMS packages to the extent you are an existing or prior customer of Smart Communications;
- Marketing and Communications Data such as your preferences in receiving marketing from us and our third parties and your channels of communication preferences;
- Sales Data such as information relating to your sales history with us to the extent you are an existing or prior customer of Smart Communications;
- Biometric Data to the extent permitted by applicable law, data is obtained with your consent from recorded material collected via video conference; and
- Other information you choose to provide to us, for example the purpose of your visit if you visit one of our site locations.
- Why we collect your personal data
Where we need to collect personal data under the terms of a contract with you or in accordance with applicable law and you fail to provide that personal data when requested, or withdraw your consent to our processing of that personal data, we may not be able to perform the contract we have (or are trying to enter into) with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We may collect and use the above personal data about you for the following purposes:
- General business relationship management within Smart Communications;
- To perform the services under the contract, including auditing and measuring the use of our services;
- To provide support and assistance to customers in respect of our services;
- To assist customers’ usage and improve customers’ usage of our products and services;
- To ensure and protect the security of our services including preventing unauthorised access and preventing malicious software distribution;
- To manage our daily business activities, such as executing payments;
- To manage any queries, complaints or claims relating to the services you provide to Smart Communications or that Smart Communications provides to you;
- In compliance with local law, for direct marketing, advertising and public relations purposes, in connection with Smart Communications’ business activities, products and services (including in accordance with local law to make recommendations about our services, product updates, surveys, referral programmes, special offers, incentives, promotions, events and webinars), and to inform you about important developments within Smart Communications. In compliance with local law, will also send you marketing material about our third-party business partners where their services are used in conjunction with our products, for example, SMARTCOMM for Salesforce;
- For product development purposes, to allow us to improve our products and services or develop new products and services;
- Where necessary to comply with laws and regulations, under judicial authorisation, or to exercise or defend the legal rights of the Smart Communications global group companies;
- To help us conduct our business more effectively and efficiently or check and improve the quality of our products and/or services;
- To carry out research and development with various Smart Communications partners;
- To investigate violations of law or breaches of other Smart Communications policies, (specifically in relation to the use of CCTV in the EU this will include enabling Smart Communications to comply with the Authorised Economic Operator (AEO) standards established by the EU for the prevention and detection of crime and for protecting the safety of staff and other third parties);
- In order to comply with Smart Communications’ legal or regulatory obligations and requirements relating to health and safety, manage business continuity and ensure the well-being of any attendee to a Smart Communications’ location.
We will only use your personal data for the purposes for which it was collected unless, in accordance with local law, we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose for which it is collected. If we need to use your personal data for an unrelated purpose, we will notify you to explain the lawful basis which allows us to do so or to obtain your consent, as required under applicable law.
We may also collect personal data from you when you use our websites. For further information about how we use personal data that we collect when you visit our websites, please see our Website Privacy Policy and Cookies Notice by clicking the link in the page footer.
- How your personal data is collected
We use different methods to collect personal data including:
- Direct Interactions. We collect information about you in our direct interactions with you. This may include when you:
- Use our services and we receive information generated through your use of the services either entered by you or others who use the services with you;
- Create an account with us that may be required for receipt and use of the services;
- Apply for our products and services;
- Request marketing and communications material;
- Give us feedback or contact us; or
- Attend a meeting or video conference, event, webinar or similar, that Smart Communications hosts, co-hosts or attends.
- Third Parties. To the extent permitted by applicable law, we may receive information about you from other sources including publicly available websites, databases or third parties from whom we have purchased data only where we have checked that these third parties have a lawful basis to disclose your personal data to us. We may combine this data with information we already have about you. We may also receive information from Smart Communications group companies. This helps us to update, expand and analyse our records, identify new prospects for marketing and provide products and services that may be of interest to you.
- Sharing of Personal data
We take care to allow access to personal data only to those who require such access to perform their tasks and duties, and to third parties who have a legitimate purpose for accessing it. Whenever we allow a third party to access personal data, we will implement appropriate measures to ensure the information is used in a manner consistent with this Privacy Policy and that the security and confidentiality of the information is maintained.
We may disclose your personal data to the following categories of recipients:
- Smart Communications group companies. As a global group of companies we share your personal data between our group companies located in the jurisdictions in which our companies reside where required to deliver high quality services and to share administrative and operational resources for the efficient running of the Smart Communications business. Please see section 8 for the transfer mechanism outside of the UK or the European Economic Area (“EEA”) for these lawful disclosures.
- Third party services providers and partners who provide data processing services to us (for example, to support the delivery of our services), or who otherwise process personal data for purposes that are described in this Privacy Policy or notified to you when we collect your personal data. Depending upon the circumstances and where permitted by applicable law, these third parties include but are not limited to:
- Professional advisors including lawyers, auditors, insurers and professional bodies;
- IT and website service providers including Google Analytics, cloud service providers and data analysis service providers;
- Security service providers;
- Finance and billing service providers;
- Marketing and CRM service providers,
- Event organisers and PR agencies; and
- Our partners and event sponsors.
For further information about how we use and share personal data that we collect when you visit our websites, please see our Website Privacy Policy and Cookies Notice by clicking the link in the footer of this page.
In respect of marketing and CRM service providers, event organisers, PR agencies and event sponsors, your personal data is transferred to such third parties on the basis of legitimate interest to the extent this is not overridden by your data protection interests or fundamental rights and freedoms. Third-party service providers, wherever possible, must process the personal data in accordance with this Privacy Policy and the additional data protection and privacy terms in our contract with them (which are no less onerous than the terms of this Privacy Policy).
- To any competent law enforcement body, regulatory, government agency, court or other third party (e.g. lawyers, auditors) where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
- To a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal data only for the purposes disclosed in this Privacy Policy;
- To any other person if we have lawful ground to permit the disclosure (e.g. your consent).
Specifically in relation to CCTV, if and to the extent permitted by local law, Smart Communications may disclose recorded materials collected via CCTV, as permitted under local law, to: law enforcement and government agencies where images recorded would assist in a criminal enquiry and/or the prevention of terrorism and disorder; prosecution agencies; relevant legal representatives; the media where the assistance of the general public is required in the identification of a victim of crime or the identification of a perpetrator of a crime; people whose images have been recorded and retained unless disclosure to the individual would prejudice criminal enquiries or criminal proceedings; and/or emergency services in connection with the investigation of an accident.
Specifically in relation to Smart Communications customer usernames used to access the Smart Communications services, service access, and event logs are maintained by Smart Communications to ensure and protect the security of the services. Customer-specific event logs for the SaaS services are available to individual customers as an additional module and therefore, such customers’ usernames and customer tenancy activity may be provided back to customers licensed for this module
We do not share your personal data with third parties except as described in this Privacy Policy.
- Lawful basis for using your personal data
We will normally collect personal data from you only where we have your consent to do so, where we need the personal data to perform a contract with you (i.e. to deliver our services or manage our business relationship with you), and/or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.
Where permitted by local law, we may collect and use your personal data in reliance on our legitimate interests (or those of any third party).
In some cases, we may need to process your personal data where required to comply with applicable laws. In some cases, the use of your personal data is necessary for us to comply with a statutory or contractual requirement. Without your personal data, we cannot manage our relationship with you, nor comply with applicable laws. In some very limited cases, we may also need your personal data to protect your vital interests or those of another person.
Direct Marketing Communications
We will only send direct marketing communications in compliance with applicable local law. Depending on the circumstances this will be where we have your consent to do so or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. Smart Communications has a legitimate interest to market its products and services to existing customers to promote brand awareness and increase sales. The processing of personal data is an integral part of direct marketing, without processing of such personal data, direct marketing would not be possible. Smart Communications have assessed the purpose and necessity of such direct marketing communications and have concluded that considering the data retention and data minimisation principles Smart Communications adheres to, and the value of the direct marketing material to the recipient, your interests do not override the legitimate interest of Smart Communications for the types of direct external communications Smart Communications undertakes. Smart Communications has concluded that it is reasonable for business personnel within the industry sectors in which it operates to expect that their business contact details be processed in this way in accordance with local law. In the case of direct marketing, you have the right to request us not to use your personal data for these marketing purposes by opting out of receiving electronic communications by clicking on the unsubscribe link at the bottom of any such electronic communication. In addition, where we process your personal data to send you direct marketing communications based on your consent, you have the right to withdraw your consent at any time by sending us an email using the contact details provided under the “How to contact us” section of this Privacy Policy, below.
Where we process your Personal Information (as defined under CCPA) for any direct marketing activities we do so in compliance with the CCPA, noting that we adhere to any marketing preferences chosen by you (as described above).
CCTV
Where permitted by applicable law, legitimate interest is relied upon for CCTV recording on our premises. This includes (where applicable) enabling Smart Communications to comply with the Authorised Economic Operator (AEO) standards established by the EU for the prevention and detection of crime and for protecting the safety of staff and other third parties. CCTV will only be recorded and used in accordance with local law.
Special Category Data
In the unlikely event we are required to collect any Special Category Data (as defined under GDPR) the lawful basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.
Special Category Data: Video Conferencing Recording
We will ask you to give your prior consent before using your biometric data (i.e., recording your voice or image) obtained via video conference recording.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please use the contact details under the “How to contact us” provided below.
- Security
Personal data is maintained on secure servers and is accessible by authorized personnel of Smart Communications (and our group companies and service providers) for the purposes described in this Privacy Policy.
Smart Communications maintains appropriate administrative, technical and physical safeguards designed to help maintain the confidentiality and integrity of your personal data and to protect it against accidental or unlawful destruction, accidental loss, unauthorised alteration, disclosure or access, misuse, and any other unlawful form of use of your personal data that Smart Communications has in its possession. In adherence with data protection laws and internal policies, Smart Communications addresses security at all appropriate technology infrastructure points.
Smart Communications follows generally accepted standards to protect the personal data submitted to us, both during transmission and once it is received, however no security measure is perfect. To the extent that a password is required in relation to the services, you must safeguard your password, as it is one of the easiest ways you can manage the security of your own account – if you lose control over your password, you may lose control over your personal data.
Smart Communications has put in place a Security Incident and Breach Response Procedure that deals with any suspected personal data breach and we will notify you and any applicable regulator of a breach where we are legally required to do so.
- International Data Transfers
Subject to any restrictions agreed with you in a contract with us, your personal data may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.
Smart Communications and our third-party service providers and partners operate around the world. This means that when we collect your personal data it may be processed in any of these countries.
Where we transfer your personal data to Smart Communications group companies, the transfer shall be in accordance with the 2021 Standard Contractual Clauses approved by the European Commission including supplementary measures, as applicable and appropriate. Transfers may also occur under Smart Communication’s intra group data transfer agreement which applies the same standard of adherence to applicable data protection law.
Where we transfer your personal data to third parties, we shall only do so in compliance with applicable data protection law. Where such transfer is made from the United Kingdom or EEA, such transfers are compliant with the transfer mechanisms approved by the European Commission under Article 46 of the General Data Protection Regulation (“GDPR”) and equivalent UK law.
Smart Communications is committed to processing and handling your personal data in accordance with applicable law, and we continue to monitor guidance on applicable data protection laws regarding appropriate safeguards for transfers of personal data.
- Retention of Personal data
We keep your personal data only as long as necessary for the purposes for which it was collected, to provide you with services, in accordance with our contract with you and where required or permitted under law. Generally, this means your personal data will be retained until the end of your contractual relationship with us and as long we have an ongoing legitimate business need to do so. Criteria used to determine data retention include, but are not limited to, statutory retention requirements, whether the data is necessary for tax or regulatory purposes, and whether the data is still relevant for business leads purposes. Our data retention policy is available upon request.
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or, if this is not possible (for example, because your personal data has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is possible.
In relation to direct marketing, we will retain personal data (only to the extent necessary) in order to ensure we respect you direct marketing opt out preferences.
- Your Data Privacy Rights
In accordance with the requirements under applicable law, you may have the following rights (subject to certain exceptions):
- To access, correct, delete, update or rectify your personal data; you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.
- To object to processing of your personal data, ask us to restrict processing of your personal data or request portability of your personal data. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.
- To opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing, targeted, cross-context behavioral or telemarketing), please contact us using the contact details provided under the “How to contact us” heading below.
- If we have collected and processed your personal data with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.
- To complain to a data protection authority about our collection and use of your personal data.
- AI Tools
We may process your personal data using AI Tools. In most cases, we process your personal data using the AI Tools to improve the efficiency, quality, and speed of our business processes and for the purpose of providing our services.
In using the AI Tools, we may process different types of personal data, such as but not limited to contact personal data (e.g., full name, email address, telephone number, job title and company name). For this purpose, we rely on our legitimate interest in using the AI Tools. This legitimate interest is to improve the delivery of our services to you.
We are a data controller of your personal data when it is processed while using the AI Tools. We have a signed agreement in place with each AI tool provider, the processor, to ensure that your personal data is protected. Our users of the AI Tools know to process personal data in accordance with applicable law and our various data protection policies. We ensure in our contracts with the AI provider that none of the data that the AI Tools process is used to improve their AI products.
We may process confidential data when using the AI Tools. Our AI Tool users adhere to the appropriate standards of confidentiality and we have internal policies and training to ensure compliance.
- Updates to this Privacy Policy
We may update this Privacy Policy at any time to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices. Any prior versions of this policy can be obtained by contacting us on [email protected]
- How to contact us
Please contact Smart Communications using the below contact details if you have any questions about this Privacy Policy or Smart Communications practices relating to privacy.
Attention: Data Protection Officer
Email: [email protected]
Telephone: 020 8238 7400 (UK) or 1-800-986-6810 (US)
Address: Suite 23, LCLB, 95 Mortimer Street, London, W1W 7GB UK
Updated 20th March 2025
Group companies responsible for the processing of personal data
SmartComms Pty Limited – where there is a transfer of personal data is made from the United Kingdom or EEA to Australia (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
SmartComms LLC – where a transfer of personal data is made from the United Kingdom or EEA to the United States of America (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
SmartComms SC Limited – SmartComms SC Limited is registered with the UK Information Commissioner’s Office under registration number Z9698640 and is the parent company of the Smart Communications Group. It undertakes sales, marketing and product support for Smart Communications products and performs finance and billing functions for the entire group. As such it will be a controller of any customer data in relation to Smart Communications products and for billing purposes. Any transfer of personal data from the EEA to the UK (where this group company is located) will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law, as applicable and appropriate.
Intelledox Pty Limited – where there is a transfer of personal data is made from the United Kingdom or EEA to Australia (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
Intelledox Inc – where a transfer of personal data is made from the United Kingdom or EEA to the United States of America (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
Intelledox Asia PTE Limited –. where a transfer of personal data is made from the United Kingdom or EEA to Singapore (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
Intelledox Limited – located in Ireland
SmartComms Platinum AG – where a transfer of personal data is made to or from Switzerland (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
SmartComms GmbH – where a transfer of personal data is made to or from Germany (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law
Smart Communications CCM Austria GmbH – where a transfer of personal data is made to or from Austria (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law
SmartComms Platinum Pte Ltd – where a transfer of personal data is made from the United Kingdom or EEA to Singapore (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
SmartComms Asia PTE Ltd – where a transfer of personal data is made from the United Kingdom or EEA to Singapore (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
Joisto Group OY – where a transfer of personal data is made to or from Finland (where this group company is located) such transfer will be in compliance with the transfer mechanisms approved by the European Commission under Article 46 of GDPR and equivalent UK law.
Notice of Collection and Additional Rights for Residents of Certain U.S. States
This supplement to our Privacy Policy is intended to comply with our obligations pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”), the Virginia Consumer Data Protection Act (“CDPA”), the Colorado Privacy Act (“CPA”), and other U.S. states with data or privacy protection laws that provide specific privacy rights to residents of those states in relation to businesses that do “business” in those states.
SmartComms SC Limited and its group companies (collectively “Smart Communications”, “we”, “us” and “our”) is collecting your personal information and sensitive personal information to support its business operations, including for the business purposes listed in the chart below.
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
For purposes of applicable state data and privacy protection laws, we may share your personal information with third parties for cross-context behavioral advertising, as indicated in the chart below. The Personal Information we sell is specific to website activities and internet identifiers. Categories of third parties to whom we sell your Personal Information include analytics and marketing firms. We do not knowingly sell the Personal Information of individuals under the age of sixteen. You may opt-out of sales of your Personal Information by selecting the ‘Manage Cookie Preferences’ link in the footer of this page where you can manage your preferences.
We may collect the personal information and sensitive personal information categories listed in the table below. The table also lists, for each category, our expected retention period, use purposes, and whether we sell the information or share it with third parties for cross-context behavioral advertising.