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Transforming Insurance in APAC Through the Power of Partnership: Smart Communications, Capgemini, and Duck Creek

By Eileen Potter, VP of Insurance Marketing at Smart Communications

From underwriting and policy servicing to claims and renewals, insurers are under constant pressure to modernize their operations while managing risk, ensuring compliance, and meeting growing customer expectations.

To tackle these challenges head-on, Smart Communications continues to invest in partnerships that deliver real value. In the APAC region and beyond, our work with Capgemini and Duck Creek exemplifies how strategic collaboration can help insurers transform complex processes into streamlined, digital-first experiences. Together, we’re enabling insurers to become more agile, more efficient, and more connected to their customers.

Smart Communications is excited to announce our expansion into Singapore as we continue to grow our presence in the Asia-Pacific region. For the first time, we’ll be attending ITC Asia – an important milestone that reflects our commitment to supporting insurers across the globe, including those in one of the region’s most dynamic insurance markets.

“As insurers increasingly operate across borders, having technology partners that can deliver consistently and collaboratively in all regions of the world is more important than ever,” Nick Smith SVP, Sales, APAC and EMEA, Smart Communications. “We’re proud to bring our global experience and trusted partnerships to Singapore and look forward to helping insurers in the region transform how they connect with their customers.”

Smart Communications and Capgemini: Driving Intelligent Transformation Across Regions

A key part of that global approach is our partnership with Capgemini. Together, we help insurers accelerate digital transformation and deliver seamless customer interactions.

Capgemini and Smart Communications work together to help insurers accelerate digital transformation and improve customer engagement at scale. By combining Capgemini’s global consulting and systems integration expertise with Smart Communications’ industry-leading cloud-based communications platform, we enable insurers to create more agile, personalized, and efficient customer experiences.

Smart Communications and Duck Creek: Modernizing Policyholder Communications from Quote to Claim

Duck Creek Technologies’ modern, cloud-based platform helps P&C insurers manage policies, billing, and claims with greater agility. Through our integration with Duck Creek, Smart Communications brings intelligent, interactive communications into every step of the insurance journey.

This partnership is designed to eliminate the friction traditionally found in insurer communications. Whether it’s a quote letter, policy document, billing notice, or claims correspondence, our joint solution ensures every interaction is dynamic, personalized, and automated – without disrupting existing workflows.

The benefit? A more efficient back office and a more engaged policyholder.

For insurers in APAC, this is especially critical. Many are navigating a diverse regulatory landscape, multiple lines of business, and rising digital expectations from customers. Our partnership helps these insurers localize communications, ensure compliance, and deliver experiences that feel intuitive and responsive – regardless of channel or language.

Why Partnerships Matter – Especially in APAC

Insurers across APAC are faced with the need to modernize legacy systems and deliver more digital-first experiences. But they must balance this with navigating complex regulatory environments, evolving customer preferences, and increasing cost constraints.

This is where the power of partnership shines, enabling insurance organizations to modernize operations without overhauling everything at once – taking advantage of integrations designed to work within insurers’ existing ecosystems, accelerating time to value and minimizing disruption.

The result? Smarter, more agile organizations, that are better positioned to compete and grow in an increasingly competitive market.

See the Power of Partnership in Action at ITC Asia

If you’re attending ITC Asia, we invite you to stop by and meet with Smart Communications to learn more about how we’re transforming the insurance experience. Our team will be at Booth 215/216 with Duck Creek.

You’ll get a firsthand look at how our solutions help insurers:

  • Deliver more personalized and compliant communications
  • Streamline customer journeys across core systems and workflows
  • Achieve faster time-to-market and improved operational efficiency

Don’t miss our 11:00 AM Fireside Chat, ‘Enhancing Loyalty: Propositions & Customer Experiences’, held at the Affinity Stage, Customer Centricity. Smart Communications’ Nick Smith will be joined by Ravi Makhija, Executive Vice President & Managing Director Capgemini Financial Services South East Asia, Capgemini.

We look forward to seeing you in Singapore!

About the Author
Eileen Potter is the Vice President of Vertical Marketing, Insurance at Smart Communications. She has more than 25 years of insurance and insurance technology experience with both Property & Casualty and Life & Annuity, including insurance operations on both the agency and company levels. Eileen has worked in independent agencies and MGA operations in a variety of roles, including commercial marketing and underwriting. Her software background includes systems marketing, sales support, and implementation roles with organizations such as ABBYY, Appian, One, Inc., and Duck Creek Technologies.

About the Author

Eileen Potter is the Vice President of Vertical Marketing, Insurance at Smart Communications. She has more than 25 years of insurance and insurance technology experience with both Property & Casualty and Life & Annuity, including insurance operations on both the agency and company levels. Eileen has worked in independent agencies and MGA operations in a variety of roles, including commercial marketing and underwriting. Her software background includes systems marketing, sales support, and implementation roles with organizations such as ABBYY, Appian, One, Inc., and Duck Creek Technologies.

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