Smart Communications Positioned as a Leader in the 2025 Aragon Research Globe for Workflow and Content Automation
By Scott Draeger, SVP of Product Marketing and Vertical Solutions at Smart Communications
Today, many organizations continue to struggle with automating document-centric processes. The 2025 Aragon Research Globe for Workflow and Content Automation (WCA) evaluates the complexities around these areas at a key inflection point. The report highlights workflow and content automation as a critical differentiator for enterprises seeking to enhance customer experiences while improving operational efficiency. Smart Communications is proud to be recognized as a Leader in this important report for the fifth consecutive year, with our best positioning ever.
The Changing Landscape of Workflow and Content Automation
According to Aragon, the constantly changing workflow and content automation market is poised for a faster pace of change in the next year, and the positioning of the vendors indicates that some former leaders have lost ground in terms of both strategy and performance.
Aragon predicts that workflow and content automation providers will offer intelligent content assistants, and Smart Communications recently showcased our current and upcoming technologies at our INNOVATE ‘25 events in New Orleans and Sydney. The shuffling in the Leader group represents a transformation in how enterprises should approach document automation.
The Age of AI in Content Automation
The 2025 Aragon Research Globe highlights that "we are now in the age of AI in content automation." With new generative AI capabilities, enterprises will automate more document processes faster than ever. As Intelligent Content Assistants and task-focused AI Agents redefine the technology landscape, Aragon positions Smart Communications as a leader.
This evolution is particularly relevant for enterprises still operating legacy Customer Communications Management (CCM) platforms that have yet to explore the next wave of content automation. As noted in our recent blog, "Is Legacy CCM a Hidden Liability in Your Enterprise CX?,” organizations continuing to rely on outdated communication platforms aren't simply deferring modernization—they are accepting constraints on customer experience capabilities and operational efficiency.
Smart Communications: Leading the Transformation
Aragon Research highlights several key strengths of Smart Communications, recognizing how SmartCOMM™, SmartIQ™, and SmartDX™ deliver a complete solution for workflow and content automation. Smart Communications' Conversation Cloud platform supports digital, two-way customer interactions for critical processes like onboarding, servicing, and statement delivery.
The Future of Workflow and Content Automation
Smart Communications is well-positioned to lead this transformation. Our recent acquisition of Joisto, a provider of cloud data archival and management solutions, further enhances our capabilities in managing the complete document lifecycle. Joisto's pure cloud-based archive solution, designed with comprehensive APIs for seamless integration across diverse corporate systems, complements our existing offerings and strengthens our position in the market.
The Bottom Line
The report concludes with, "The convergence of workflow automation and generative AI is transforming how enterprises manage content across the entire document lifecycle. Organizations must strategically identify high-value document journeys for AI enhancement, starting with customer-facing processes."
Smart Communications is proud to lead the market during this pivotal convergence, providing enterprises with the tools they need to automate document-centric processes, enhance customer experiences, and drive operational efficiency.
Our position as a Leader in the 2025 Aragon Research Globe for Workflow and Content Automation reflects our commitment to innovation and our ability to deliver solutions that meet the evolving needs of our customers.
We are excited to share this report with the market, and we look forward to continuing the conversation with you.
About the Author
Scott Draeger is the SVP of Product Marketing and Vertical Solutions at Smart Communications. He has a passion for collaboration, and over 25 years of innovating customer communications technology, around the globe. He focuses on improving communications for the recipient while improving performance for the business. He started as a document designer using a collection of hardware and software technologies, before moving to the software side of the industry. He finds connections across disciplines with certifications in graphic design, customer experience, electronic documents, and an MBA in international business.