Leigh Segall, CMO of Smart Communications

As companies around the world continue to explore new ways to positively influence revenue, differentiate themselves from the competition and enhance customer conversations even in a time that is still far from “normal”, we’ve compiled five of our favorite blog posts from the previous year, that may help them do just that. These tips and strategies for success will empower companies to successfully navigate a forever-changed employee experience, increasing customer expectations and technology innovations.

Neal Keene, Field CTO at Smart Communications
The cumbersome process of filling out a form isn’t a good first impression. One way health insurers can boost member engagement is through smart, guided, interactive interviews that make onboarding frictionless. Here are five ways a smarter onboarding process can help differentiate your member journey and keep members engaged from day one.

Neil Greathead, CCO at Smart Communications
Having meaningful customer conversations has always been important, especially for insurance companies. But due to COVID-19, more customers are looking to insurers for security and guidance, forcing them to challenge the status quo in order to effectively respond to the drastic increase in customer demands. As a result, many insurers are questioning where they should prioritize their investments. Here are three important thoughts to consider to ensure you are focusing on the most important elements.