INNOVATE North America 2022: The Customer of the Future - 3 Guiding Principles for Winning Tomorrow's Business

Blake Morgan, Author, The Customer of the Future

Learn how to adopt easy-to-follow customer experience guidelines that integrate emerging technologies. Keep up with the demands of the customer of the future through effective strategies that combat disconnected processes, silo mentalities, and a lack of buyer perspective.

Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better.

In this keynote you will learn: 

Learn 10 defining strategies for a customer-experience-focused company

Discover new techniques to shift the entire company from being product-focused to being customer-focused

Gain insights through case studies and examples of how the world’s most innovative companies are offering new and compelling customer experiences

Create a leadership development and culture plan for your organization to create lasting change