Analyst Recognition for Smart Communications in Key Industries: Understanding Our Role in Secure, Compliant, and Accessible Solutions

By Scott Draeger, SVP of Product Marketing and Vertical Solutions at Smart Communications 

If you found your way to this article, you already know that Smart Communications helps organizations create, manage, and deliver customer communications. Perhaps you’re here to learn more about our approach to security, compliance, and accessibility, or to verify our certifications for PCI DSS, SOC 1 and SOC 2, HIPAA, ISP/IEC 27001:2022, IRAP, and others. You may be interested in our security scorecard.  

However, you may not know that Smart Communications’ cloud-native SaaS technology is demonstrating leadership in the most difficult use cases in highly regulated industries like: financial services, insurance, and healthcare. Let’s take a look in more detail, below. 

The Financial Services Landscape: Navigating Compliance with Smart Communications

In the financial services industry, regulations govern the collection of data, reporting of transactions to agencies, data privacy, communication retention, translation, and even AI reporting in some countries. You might be concerned about the DORA regulations in 2025. In 2024, organizations have been using SmartCOMM™ and SmartIQ™ to streamline applications, improve customer experiences, boost internal efficiencies, and reduce compliance costs. As a result of these successes, Smart Communications earned a place in the top 100 IDC FinTech Rankings and a place in the WealthTech 100. 

Transforming Customer Conversations in the Insurance Industry 

In the complex and rapidly changing insurance industry, customer conversations are critical. This is especially true in a market that is impacted by automotive repair cost increases, insurance-to-value changes in the home insurance market, and frictionless experiences to change insurers. There are difficulties in the business environment and pressure from customers to save money. Smart Communications helps hundreds of insurers around the world manage customer conversations across a growing set of channels.  

A leading advisory firm, Celent, took notice by calling Smart Communications a “Luminary” in their latest report on CCM (Customer Communications Management) for Insurers in September 2021. According to the report, “Smart Communications stood out in several categories as a Luminary in CCM solutions available to the insurance market, including functionality, pricing, technology, implementation, customer bases, and support,” said Fabio Sarrico, Insurance Analyst at Celent, and author of the report.  

Addressing the Complexities of Healthcare Communication

In the healthcare market, several market forces are converging. Payers face increased regulations and increased costs. Legislation has been requiring customer communications to be created in more languages, for more channels, with more information. New regulations for privacy and security are increasing the IT costs in the payer and provider side of the business. Healthcare clients using Smart Communications have recognized the ability of SmartCOMM and SmartIQ to streamline claims processes, improve information collection, and even design healthcare plans. It’s no wonder Forrester included Smart Communications for the first time as one of 29 vendors covered in their “The Customer Experience Platforms For Healthcare Landscape Q2 2024.”  

Smart Communications is proud to be featured as the only combined CCM and Enterprise Data Collection vendor to be included in the subsequent report, “The Forrester Wave™: Customer Experience Platforms for Healthcare Q3 2024” that featured six vendors from the earlier Landscape report. 

Driving Value Through Industry Recognition and Partnerships

With industry recognition from major analyst firms and industry associations in 2024, Smart Communications has proven to drive value by understanding the deep requirements, experiences, and work styles of key markets of financial services, insurance, and healthcare. Smart Communications understands that today’s pressures demand better customer experience, quick regulatory compliance, and better employee-facing systems. Receiving awards and accolades for each of our core verticals means a lot to us, because it shows we are delivering value for our clients as they meet challenges from the market, regulators, and customers. We can only earn recognition like this through deep partnerships with an amazing customer base. 

Conclusion: Smart Communications as a Leader in Regulated Industries

As we move forward in a landscape marked by rapid change and increasing regulations, Smart Communications stands out as a trusted partner for organizations in financial services, insurance, and healthcare. Our innovative solutions not only meet the demands of compliance but also elevate customer and employee experiences. With a focus on building deep partnerships with our customer base, we are proud to continue leading the way in smarter communications.