IXM and Healthcare

As consumers expect instant access to information and services, enterprise communication priorities have expanded to include data collection. Healthcare providers, payers and pharma companies aim to improve operational efficiency and customer experiences, but current business processes often hinder these goals.  

Disconnected data systems and complex regulations increase compliance costs and complicate data handling. Traditional data collection methods yield low-quality data, adding to inefficiencies. An Interaction Experience Management (IXM) solution - like SmartIQ - addresses these challenges by securely managing complex data-driven processes, ensuring compliance and making interactions easier for customers and employees. 

In this video, Aspire’s Senior Research Analyst, Will Morgan, explains that IXM addresses these challenges by streamlining complex data-driven processes, ensuring compliance, and enhancing efficiency. These systems automate and integrate workflows, personalize interactions, and manage various tasks, including policy enrollments, health assessments, and claim submissions, ultimately improving both customer and employee experiences.