By Simon Tindal, CTO of Smart Communications

It’s no surprise that a growing number of today’s organizations are implementing a cloud-first strategy as they shift their spending away from servers, and other on-premise, legacy systems and technologies. In fact, Gartner predicts that 28% of spending within key enterprise IT markets will shift to the cloud by 2022, up from 19% in 2018. Furthermore, Forbes recently released the State of Enterprise Cloud Computing which revealed that 77% of enterprises currently have at least one application, or a portion of their computing infrastructure, in the cloud. With the public cloud services market projected 17.3% percent growth, totaling $206.2 billion in 2019, it’s clear that a cloud-first approach is no longer just an option – it’s becoming a necessity for organizations to scale.

As cloud becomes widely adopted, it will begin to influence even greater portions of enterprise IT decisions as organizations aim to improve their system infrastructures. We’ve already touched on how moving to the cloud can lead to more personalized and impactful customer conversations, but there are even more reasons migrating to the cloud should be at the top of your to-do list in 2019.

Overcoming the Fear of Digital Disruption

These days, “digital disruption” is no longer a concern for the future, it’s a reality NOW! Whether it’s a fear of migration, a need to adhere to strict compliance regulations, stringent privacy issues, or geographic barriers, every organization is experiencing their own set challenges, regardless of the stage of digital transformation they are in.

Knowing Your Options

The good news is, there are several cloud deployment options designed to fit your unique business needs. Here’s a quick overview of the three main cloud deployment models that could transform your business:

  • Public Cloud: Public Cloud services are offered by third-party providers over the public internet, meaning they are available to anyone willing to purchase them. Amazon Web Services (AWS), Microsoft Azure, IBM Cloud and Google Cloud platforms are some of the more well-known public cloud providers.
  • Private Cloud: A private cloud model is a single-tenant environment where the hardware, storage and network are purchased and provisioned for a single client or company.
  • Hybrid Cloud: One of the more popular deployment models, the hybrid cloud uses a combination of public/private cloud with on-premise services.

Why We’re Running With AWS

Earlier this year, we announced our plans to support SmartCOMMTM, and SmartCOMMTM for Salesforce solutions on the AWS to provide additional deployment flexibility to our already available cloud and hybrid-cloud options. Running on the AWS infrastructure adds yet another layer of innovation to our platform and additional deployment flexibility. In addition to receiving amazing benefits including elastic scalability, and improved efficiency, our customers are better positioned to be at the forefront of digital transformation within their respective industries.

As demand has increased for our technology to support AWS across APAC and EMEA, as well as in the US and UK. AWS is a mature, globally-enabled secure environment – enterprises can trust that it will continue to enable them to scale as their needs and volumes evolve over time.

To learn more about our latest AWS announcements, visit our resources page or click here.