INNOVATE North America 2022: The Next Generation of Customer Conversations in Insurance

Ruth Fisk, VP of Strategy Insurance, Smart Communications

Positive CX is a top imperative for insurance organizations given the modern, digital interactions customers have come to expect. CX is a key metric for measuring successful transformation projects and a prime determinant of loyalty and future revenue – particularly as many products move to commoditization. Insurance organizations primarily communicate with their customers using legacy approaches and are concerned about effectively leveraging emerging channels to interact in real time, share information electronically, and complete business transactions quickly and simply.

In this interactive session we explore the innovative use cases that Smart Communications customers are deploying to increase engagement and improve CX. Learn why conversations are vital to your customer experience strategy and how The Conversation Cloud™ can deliver SMARTER conversations with your customers.