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INNOVATE North America 2022: Eliminating Forms in Health Insurance

John Zimmerer, VP Vertical Marketing, Healthcare, Smart Communications

Consumers expect their experiences with healthcare insurers to mimic the simple, intuitive digital experiences they have in retail, banking and other industries. Yet the experience with forms can be terrible for those that create them to those that find, fill out and submit them to those that process them. Transforming forms is an effective and efficient way to bring immediate improvement to the member experience and increase operational efficiency. This initiative is an incremental step in a larger digital transformation journey.

In this session you’ll learn how to reimagine the collecting of information from members. We will examine the challenges of the status quo and explain how Smart Communications can help you deliver a better, more efficient and more consumer-centric solution, turning forms-based processes into conversational experiences that build member trust and loyalty.