As an insurer, your customers are your central focus…so why not make your communications to them central to your business operations? Many insurers use legacy customer communications systems that are difficult to integrate, or disparate tools that almost seem like an afterthought. When customer data isn’t easily accessible during the communications drafting process, insurers struggle to strike up conversations with their customers that are consistently accurate, personalized and relevant. And when there’s too much to say, every message matters.
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