Smart Communications and Salesforce:

A SMART Combination

Digital transformation is at the top of the agenda in board rooms these days across many industries. Rather than racing to the bottom in a typical price war, savvy firms now chose to compete on customer service and profitability.

In order to win, these leaders look to radically simplify business processes through digital transformation efforts as the main basis for differentiating themselves from the competition. As a result, many CIOs charged with these initiatives are turning to trusted platforms like those from Smart Communications and Salesforce as the basis for driving this digital transformation.

Download Insurance Solution BriefDownload Energy & Utilities Solution Brief


Disjointed processes and legacy systems make it hard to keep up with expanding customer expectations. Industry disruptors understand the importance of agility in their communications.

  • Provide enterprise grade content that engages with customers
  • Create a digital experience that spans channels and devices
  • Support for all use cases including batch at scale

Media and Entertainment

Customers expect individualized experiences with one-to-one relevance. Successful firms embed business responsiveness within their communications.

  • Personalize relevant and timely conversations
  • Incorporate digital experiences like video and images inside documents
  • Easy to create and manage customized communications, without thousands of templates

Energy and Utilities

CIOs face communications complexities across service, engagement, and sales to the full customer base – residential, commercial, and industrial. The best of breed solution from Smart Communications and Salesforce empower these CIOs to: 

  • Generate professional statements/communications with embedded charts, graphs tables
  • Leverage data across disparate systems (on and off-premise) to generate these communications
  • Serve customers across multiple channels for immediate impact


Insurance carriers struggle to deliver on even basic digital experiences, due in part to legacy applications. Smart Communications makes it possible to innovate across these environments.

  • Omnichannel communications to best reach customers via their preferred channels
  • Create dynamic policy quotes and claims documentation based on policy type, jurisdiction, language and more
  • Get to market faster by enabling business users to make changes while remaining compliant


Legacy systems and processes limit the level of personal engagement with patients and partners. Solutions like those from Smart Communications and Salesforce make it possible to leapfrog the competition.

  • Quickly design and deliver targeted patient-driven documents and communications
  • Streamline the creation and management of activities required to complete customer enrollment and group installation
  • Communicate with patients and partners via preferred channels via a compliant platform


Smart Communications and Salesforce enable governments and non-profits to overcome legacy constraints and transform their organizations for the modern age.

  • Streamline client communications and engagement across multiple systems – on premise and in the cloud
  • Ensure multi-jurisdictional compliance
  • User friendly and easy way to create and modify communication templates for faster time to resolution

Want to learn more?

Smart Communications and Salesforce can dramatically streamline and enhance the communications capabilities demanded by leading enterprises.

Fill out the form and one of our experienced communications experts will be in touch to discuss your requirements.