Smart Communications is named ‘Visionary’ in Gartner’s Customer Communications (CCM) Magic Quadrant

Smart Communications, the new-generation SaaS CCM solution, is recognised by Gartner Research for advancing the customer communications market.

London, Wednesday, 23 December – Gartner Research has released its latest analysis of the customer communications management (CCM) market, naming Smart Communications as “ Visionary” in its Magic Quadrant (*).

Published on December 21st 2015, the Gartner report commends Smart Communications for its unique, multi-tenant SaaS offering and hybrid cloud solutions, highlighting its strong authoring capabilities, browser-based interfaces and unique XML-based template development capabilities.

The report also recognises Smart Communications’ strong strategic partnerships and product-level integration with Salesforce and Guidewire applications. With the recent announcement of New London County Mutual Insurance Company selecting Smart Communications, Guidewire and Smart Communications now have over 45 shared customers worldwide within the insurance industry.

Glen Manchester, CEO, commented, “Smart Communications rewrote the CCM playbook ten years ago when we entered the market with a pioneering solution for interactive communications that became the industry benchmark for innovation in CCM. Now we are rewriting the CCM playbook again with the only true SaaS CCM solution, designed specifically to enable enterprises to meet the challenges of communicating with their customers in the new era of engagement, where communications are increasingly shaped by the demands for real-time context, digital touchpoints, and the customer journey. We are pleased that Gartner have acknowledged our vision in shaping this new market.”

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(*) “Magic Quadrant for Customer Communications Management Software,” Gartner, Inc., Karen M. Shegda, Kenneth Chin, Pete Basiliere, December 21, 2015. 


About Smart Communications™

Businesses around the world engage with their customers and each other every day. As communications and interactions with customers and partners become more complex, businesses now recognize that communications increasingly take place in an interactive and real-time context and are critical to success.

The Smart Communications suite of solutions helps businesses to move beyond traditional enterprise communications using the most modern architecture and cloud capabilities. Today, hundreds of brands globally from a diverse range of demanding industry segments including banking, insurance, government, retail, and telecoms are using Smart Communications to deliver a new generation of customer and business communications.

Smart Communications is headquartered in London and serves its customers from offices located in North America, Europe, and Asia Pacific. To learn more, please visit

Press contact:

GingerMay PR

Michelle Campbell

Tel: +44 (0) 203 642 1124


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