As the Chief Marketing Officer at Smart Communications, Samantha is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision to help enterprises deliver SMARTER conversations across the entire customer lifecycle and empower them to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. Previously, Samantha was Senior Vice President of Growth Marketing for Smart Communications. She was responsible for Demand Generation and Corporate Communications, guiding the team to drive unprecedented growth in awareness, demand, retention, and reputation. Prior to joining Smart Communications, Samantha spent almost 6 years at Quadient as the Vice-President of Global Demand Generation.
Samantha has significant experience across marketing including event management, branding, lead generation, public relations and analyst relations, strategic planning, revenue management, organizational design and innovation. She has strong cultural competence leading global teams and is a dynamic team motivator.