Innovate 2017 UK

Interact. Empower. Scale.

October 10th, 2017

De Vere Grand on Queen Street

Tuesday, October 10th

9:00am – 12:00pm | Training

  • Email Proofing with Litmus
    This session will show you how to test and validate your email communications to ensure that regardless of the system you use, your customers receive the experience you’re intending to deliver!
  • SmartCORRTM for Salesforce
    This session will review the seamless integration of SmartCORR™ and Salesforce to demonstrate first-hand how to optimise this tool for consistent, real-time customer communications.
  • Shared Content
    This session will cover the concepts of shared content and describe best practices and top tips around the usage and management of your content.
  • Best Practices: Draft Editor
    This session will focus on use cases and best practices for Interactive Communications utilising the Draft Editor.

12:00pm – 1:00pm | Lunch

1:00pm – 1:30pm | Welcome to INNOVATE 2017 UK
CEO George Wright welcomes attendees to INNOVATE 2017 and provides a look back on our first year as an independent company that’s 100% dedicated to customer communications management. He will provide insight into the business going forward and preview the exciting day ahead!

1:30pm – 2:15pm | Keynote Session: A View of the Future – Communications as an Innovative Force for Business
Join Michael Rogers as he helps to create a vision for what customer communications will look like in the not-too-distant future. A former futurist in residence for The New York Times and the founder of Newsweek’s Technology column, Michael also has worked as a futurist in sectors ranging from finance, marketing, and healthcare to media, information technology, consumer goods and more. With his real business experience and deep understanding of technology, Michael will share what companies must do to reach and engage customers in an ever-changing digital world.

2:15pm – 3:00pm | Scaling Product Innovation: A Journey Through Our Roadmap
Chief Technology Officer Simon Tindal will take you on a journey through the CCM solutions landscape. Along the way, he’ll reveal the Smart Communications product vision and outline the roadmap for key innovations recently released, as well as game-changing capabilities you can expect in our upcoming releases. This is a not-to-miss session with a fascinating first-look into the latest breakthroughs in conversation management.

3:00pm – 3:20pm | Interaction Break

3:20pm – 3:50pm | Evolving Customer Communications Strategies – A View from the Experts
It’s no secret that the way we communicate and engage with our customers has changed dramatically, with organizations today requiring modern, sophisticated ways to approach communication complexities. Smart Communications Global Customer Success Manager Ian Harper leads a panel of customer communications executives to discuss how their customer communication strategies have been transformed. Don’t miss this riveting conversation from executives in the trenches!

3:50pm – 4:35pm | Keynote Session: The Rising Importance of CCM in an age of Digital Transformation
As entire industries are being transformed by digitalisation, the need for businesses to put customer communications front and centre has never been greater. In his keynote, Kaspar Roos will take a fresh look at customer communications and share his expertise on how leading brands are building profitable customer relationships through communications, conversations and collaboration.

4:35pm – 4:55pm | Interaction Break

4:55pm – 5:30pm | Interaction Lab
The Interaction Lab is a dedicated space designed to provide attendees with an opportunity to interact directly with senior leaders from Smart Communications and our partners in a comfortable, informal setting. Think of it as an “all access pass” and direct interaction with the leaders and experts. We’ll offer a range of facilitated, topic-driven discussion, with plenty of time for Q&A!

5:30pm – 5:45pm | Closing Day of Activities
George Wright will close the conference and provide his insights and conclusions from the days of activities.

6:00pm – 8:00pm | Cocktail Reception
De Vere Rooftop

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