Highlights of Smart Communications Latest Release – SmartCOMM SC23 

The Smart Communications team takes tremendous pride in continually innovating and improving our customers’ abilities to have SMARTER conversations that elevate the customer experience.

In our latest releases you will see investment in continued themes around improved customer experience, ease of use, deployment flexibility, and enterprise integrations. Below are some of the key highlights on the most recent major releases as well as links to critical resources so that you can continue the journey for this, and subsequent releases.

SmartCOMM SC23 Release Highlights


Regression Studio:

Regression Studio is a suite of capabilities used to help content authors validate template changes, verify system upgrades and test the effectiveness of template logic, all of which form part of a business as usual (BAU) regression check model. Regression Studio achieves this with a set of business-friendly capabilities in an intuitive user interface designed to help template authors manage changes in their business-critical communications with confidence and accuracy.

The first set of capabilities available in Regression Studio allows users to create and run test cases against a baseline to clearly view if there have been any changes from the baseline release.  Users will be able to run coverage reports to ensure that their sample data is triggering all content permutations included in the regression test.

Content Intelligence:Content Intelligence brings industry-leading capabilities designed to improve and simplify the content creation process within SmartCOMM. Content Intelligence provides users with a deeper understanding of how to both organize and optimize the content fragments used in customer communications.

Content Readability – Provides an analysis of the content fragment in your templates using popular metrics and the Flesch Reading Ease score. Content fragments within Template Editor can be analyzed to determine the level of readability. Visually compare different fragments to see if there are problem areas that might benefit from being reworded or simplified. The Flesch Reading Ease score is designed for English language content.

Sentiment AnalysisThis capability provides an analysis of the emotional tone of the content in your templates through keyword analysis. The Fragment Editions within the Template Editor are assessed for the sentiment being used, either positive, negative or neutral. Currently, the sentiment score is designed for English language content.

Template Designer Enhancements

The ability to preview HTML documents has become easier and more impactful within Template Designer. Key enhancements include:

  • Updated screen sizes for new Apple and Android devices
  • Screen rotation to provide portrait and landscape HTML previews for mobile devices
  • New zoom capability to allow custom screen sizes to fit on screen
  • Device Preview tab to view your HTML preview on a mobile device

Conversation History

Conversation history helps organizations move their static, isolated communications to be part of an ongoing, dynamic conversation with customers. It allows deep insights into customer conversations by recording key metadata on every communication as it is sent, and when it is actioned.

Other Notable Enhancements:

  • Improved Shared Content Preview: The Shared Content preview has been improved in Template Editor to provide more text to users prior to insertion. The panel appears dynamically when a Shared Content resource is selected and previews the latest released version of the selected item.
  • When Rules Added To Template Editor: The When Rule feature has been added to the browser-based Template Editor. Easily create varied output based on your data input. Use with enumerated data types to simply add logic for all variants of a data item. Provides easier to understand assembly logic for business users than equivalent IF rules.
  • Improved Data Model Limits for SmartCOMM for Salesforce: Users are able to increase the number of related lists within a Data Model. The previous limit of 100 was imposed to align with the Salesforce limits and should only be amended where needed and after thorough assessment and testing.
  • Column Suppression: Users are now able to apply business logic to display or hide table columns, based on input data. This allows for a single fragment to be used for multiple use cases, instead of having to wrap column variants in traditional assembly logic.
  • Draft Editor Mandatory Data Item: Users of the Draft Editor can now designate a data item as mandatory in a draft. This scenario becomes important when data is required but not known by the user or upstream system when the draft is created.

Additional Resources 

All of the details on SC23 upgrade including release notes can be found on the Customer Community and in the What’s New Guide.


SmartIQ IQ13 Release

You can find out more information on our companion release to SmartIQ – IQ13 – here.