Remove Friction from Every Interaction with SmartPATH
Many enterprises still rely on disjointed, manual processes and aging infrastructure to manage customer communications, resulting in lost opportunities and increased costs. SmartPATH replaces these inefficiencies with intelligent, automated orchestration across channels so every interaction moves customers closer to their goal—faster and with less effort.
Enhance Conversations with AI
Leverage intelligent decisioning, AI agent-enabled workflows, and real-time analytics that work within precise workflows and guardrails to drive personalized interactions and ensure alignment with your organization’s brands, goals, and compliance needs.
Synchronize Across Channels
Coordinate email, SMS, RCS, and other digital channels with print communications through automated failover. SmartPATH ensures customers get the right message, on the right channel, at the right time—without requiring users to juggle multiple tools.
Eliminate Manual Processes
Reduce reliance on employees for repetitive tasks like sending follow-ups, switching channels, or chasing failed communication deliveries. SmartPATH automates it all, freeing your teams to focus on high-value interactions.
Guide Journeys to Completion
Unlock the power of self-service channels and enhance the customer experience. SmartPATH dynamically modifies next steps based on customer behavior, so every journey keeps moving toward completion.
Everything You Need for Omnichannel Orchestration
SmartPATH gives enterprises the power to design, automate, and optimize omnichannel customer journeys in minutes. With prebuilt integrations, low-code tools, and intelligent failover, you can deliver frictionless conversations that increase completions and lower operational costs.
SmartPATH utilizes a range of leading-edge capabilities to ensure every interaction is timely, relevant, and compliant, helping you connect with customers more effectively across every channel.
- Easy-to-Use, low-code orchestration canvas
- Configurable AI agents for automated customer interaction management
- Drag-and-drop decisioning logic
- Prebuilt SmartCOMM™, SmartIQ™, and SmartHUB™ integration nodes
- Delivery of SmartCOMM communications via email, SMS, RCS, WhatsApp, and more
- Automated channel failover
- Two-way SMS interactions for data collection
- Prebuilt integrations with Salesforce, Snowflake, Striper, and more
- Real-time analytics and tracking
Drive Outcomes with Intelligent Orchestration
SmartPATH combines powerful automation, omnichannel communication delivery, and seamless integration to help organizations complete transactions faster, scale customer engagement, and deliver exceptional experiences at every touchpoint.
Boost Customer Engagement
Deliver coordinated two-way conversations across multiple channels that align with customer preferences and regulatory requirements. SmartPATH ensures personalized, consistent messaging that keeps customers engaged and builds trust, while automating responses and adapting dynamically to customer behavior for meaningful, frictionless experiences.
Increase Form Completion Rates
Leverage proactive outreach tools like automated reminders, nudges for incomplete actions, and intelligent behavior-based routing. SmartPATH helps guide customers smoothly through every step of their journey, reducing manual intervention and related delays to maximize successful outcomes and improve overall process completion rates.
Reduce Operational Costs
Shift thousands of transactions from costly call centers to efficient self-service channels, such as two-way SMS and digital portals. By automating workflows and eliminating manual agent tasks, SmartPATH reduces operational expenses while enhancing service quality and scalability for enterprise-level communications.
Accelerate Digital Transformation
Replace legacy, print-focused, or manual communication processes with integrated, secure digital journeys. SmartPATH enables fast, scalable communication via digital channels without disrupting existing systems.
Improve Agility and Control
Empower business users with low-code, drag-and-drop tools to design, test, and update customer communication workflows in real time. SmartPATH removes IT bottlenecks, enabling faster innovation and adaptation, all while ensuring strict adherence to compliance, security, and regulatory standards.
Drive Outcomes with Intelligent Omnichannel Orchestration
SmartPATH combines powerful automation, omnichannel delivery, and seamless integration to help organizations complete transactions faster, scale customer engagement, and deliver exceptional experiences at every touchpoint.
SmartPATH Solution Brief
From in-depth product details to real-world use cases, discover more about how SmartPATH can help you orchestrate omnichannel journeys seamlessly while reducing costs and delivering more engaging customer experiences.
Frequently Asked Questions
What is SmartPATH and who is it for?
How does SmartPATH compare to other omnichannel orchestration tools and platforms?
How quickly can SmartPATH be implemented?
Can SmartPATH scale for large enterprises with complex communication needs?
How do I know if SmartPATH is the right solution for my organization?
How does SmartPATH integrate with SmartCOMM, SmartIQ, and SmartHUB?
Do I need IT support to build or change SmartPATH workflows?
What are some real-world examples of SmartPATH in action?
Ready to Adopt Seamless Omnichannel Orchestration?
From modernizing legacy processes and reducing operational costs to creating connected, two-way digital conversations, SmartPATH helps you boost engagement, increase completions, and scale communications effortlessly.
Schedule a demo, get personalized guidance from our experts, and see how SmartPATH can advance your customer interactions today.