Modern Customer Communications:
Driving ROI and Delivering More Meaningful Conversations
Today’s consumers have declared that they will move on from brands that fail to meet their upgraded expectations. In fact, a study from Salesforce indicated that 52% of consumers say they are likely to switch brands if a brand does not make an effort to personalize communications1. Preventing this and going one step further to exceed expectations and create loyal brand enthusiasts can go a long way toward increasing ROI. Combine this with automating processes and increasing internal efficiency with modern, cloud-based technology investments, and the results can be tremendous. A Forrester Research Total Economic Impact study found a major U.S.-based financial institution saw benefits totaling $16.7 from both reduced costs and greater efficiency, and a 260% ROI.
Our latest whitepaper explores multiple ways enterprises can take full advantage of the CCM technology available to them and offers a glimpse into success stories from multiple industries. Read more.
- State of Connected Shoppers Report, Salesforce, 2016