About the Study

Smart Communications Study: Are Customer Communications Getting SMARTer?

Smart Communications recently conducted a survey to get a better understanding of what matters most to consumers when it comes to the communications they are receiving from financial services, insurance, and healthcare companies, and to compare their desires with what companies are currently delivering. To complete the picture, we also surveyed business leaders representing the same three sectors.

What we found confirmed the critical role meaningful communications play in driving customer preference and loyalty. Our findings also uncovered notable discrepancy between consumer expectations and what businesses are currently delivering, underscoring the need for enterprises to do more to ensure they are delivering the most personalized and relevant experiences possible.

Download the study today to learn more about how consumers want to be communicated with and where improvements are necessary to close existing gaps.

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