Smart Communications Expands Marketing Leadership with Appointment of Samantha Couzens as Vice President of Global Demand Generation

Couzens will Strategically Increase Demand for the Customer Conversations Management Platform

London and New York – August 6, 2020 – Smart CommunicationsTM, the only provider of a customer conversations management platform, today announced the addition of Samantha Couzens as Vice President of Global Demand Generation.  In this role, Couzens will lead a team focused on developing programs designed to generate demand for the company’s robust platform of products across all regions.

Couzens joins Smart Communications from Quadient where she spent six years leading brand awareness, demand generation and pipeline generation. She has two decades of marketing leadership experience and, prior to Quadient, served as Director of Marketing for Adcap Network Systems.

“Sam is a dynamic and deeply experienced marketing executive with extensive knowledge of our industry,” said Leigh Segall, Chief Marketing Officer of Smart Communications. “Her background and leadership will help to ensure that as enterprises assess their digital transformation strategies, they recognize Smart Communications as their partner and go-to category leader.”

The company’s category strength has been recognized by several key analyst firms, with Smart Communications ranking as a Leader in recent evaluations by IDC, Aspire and Novarica. Additionally, as the company just finished its second quarter it delivered its best results in company history, building on a record-breaking Q1 2020. At the same time, in Q2 the company announced the launch of SmartIQ, its forms transformation product, which was added to the company’s product portfolio as part of the acquisition and integration of Intelledox.

“It is a very exciting time to join Smart Communications as it continues to experience impressive growth,” said Couzens. “The company’s unique customer conversations platform, coupled with its clear leadership in cloud capabilities, positions the business as the only company capable of enabling two-way, real-time conversations between enterprises and the customers they serve. These conversations have never been more important in driving loyalty and impact, and I’m proud to be joining this industry innovator.”


About Smart Communications
Smart Communications™ is the only provider of a customer conversations management platform. More than 500 global brands rely on Smart Communications to deliver smarter conversations across the entire lifecycle—empowering them to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in the UK and serves its customers from offices located across North America, Europe, and Asia Pacific. The Smart Communications platform includes the enterprise-scale customer communications management power of SmartCOMM™, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDX™. To learn more, visit