London and New York – September 11, 2024 – Smart Communications announced today that it has been named a ‘Luminary’ in Celent’s “Customer Communications Management (CCM) Solutions: Global Insurance Edition 2024” report. The analyst matrix, equivalent to a leadership ranking, designated Smart Communications as one of the most technologically advanced CCM platforms and the widest range of functionalities, compared to 13 other vendors serving the insurance industry.
“Smart Communications stood out in several categories as a Luminary in CCM solutions available to the insurance market, including functionality, pricing, technology, implementation, customer bases, and support,” said Fabio Sarrico, Insurance Analyst at Celent, and author of the report. “The need for insurers to support and scale the increasing volume of digital interactions requires technology vendors like Smart Communications, to excel at helping insurers make this transition using the latest cloud technologies,” he concluded.
Celent analyzed the capabilities of SmartCOMM, a next-gen CCM software solution that helps process billions of communications for some of the largest insurers in the world. The product’s strengths and differentiators are in its cloud-native infrastructure, allowing enterprises to deliver highly personalized and interactive communications throughout the policy and claims lifecycles and through customers’ preferred channels at scale. Insurers can extend and complement their core system investments, driving increased new business, improved policyholder satisfaction, and better claims outcomes. Smart Communications’ cloud-native architecture provides APIs and connectors to an insurer’s existing technology ecosystem, including Guidewire, Duck Creek, Salesforce, Pega, and others to leverage data for increased interoperability.
“Smart Communications is trusted by hundreds of the world’s top insurance brands to deliver seamless digital-first interactions across the entire insurance lifecycle,” says Leigh Segall, CEO at Smart Communications. She added: “Our focus has always been to deliver the best communications experiences while also delivering positive business outcomes. That’s why we’ve prioritized technological innovations that meet both current and future customer needs, including the ability to adapt to emerging technologies like AI.”
Being named a ‘Luminary’ represents a significant milestone for the company in 2024, as it secures another top leader ranking with a prominent analyst firm following recent inclusions by leading advisory firms Forrester, Aspire, Omdia, Aragon Research, and Quadrant Knowledge Solutions. This further emphasizes Smart Communications’ commitment to being the most technologically innovative CCM providers worldwide.
Download a complimentary copy of Celent’s latest report here.