About Smart Communications

We may have a fresh take on how enterprises need to stop talking at their customers and start having a conversation with them, but we’ve been helping them communicate more effectively for a very long time! The world has changed significantly in the past 20 years, with digital becoming more front and center and customers becoming more in control, but our focus has remained consistent—helping our customers become industry leaders in getting the right information to the right people at the right time while maintaining compliance and the most stringent security measures along the way

Only offerings purposefully built for the cloud can deliver the speed, agility, business-user control, reduced total cost of ownership and potential for the more cohesive customer experience that has made cloud-based solutions so desirable. To make this vision a reality, we delivered our hybrid-cloud solution in 2014. Yes, 2014! And this was just the start of our commitment to the cloud which today also includes Pure Cloud deployment via AWS.

In 2016, with the backing of Accel-KKR, one of the world’s premier tech-focused private equity firms, Smart Communications as it exists today was born - and we didn’t waste any time! Quickly ranked as the only cloud solution in the Leaders Quadrant in Gartner’s Magic Quadrant for Customer Communications Management, we were just scratching the surface. With a renewed focus, we forged ahead, developing innovative product features and unmatched professional services offerings designed to help the world’s largest enterprises – in all kinds of industries – improve internal efficiency and increase ROI while delivering more meaningful communications to their customers. This is what is means to scale the conversation!

In 2019 Smart Communications acquired Intelledox (now SmartIQ), which transforms traditional forms-based processes into intelligent, conversational user experiences. With the addition of this game-changing functionality, Smart Communications customers are now empowered to deliver the smartest, most interactive conversations possible, throughout the entire customer lifecycle—from acquisition to servicing, and every interaction in between. In 2021 Smart Communications acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. Smart Communications can now more effectively serve enterprises in the financial services industry and throughout Continental Europe. And current Assentis customers to quickly take advantage of Smart Communications’ proven expertise in multi-tenant SaaS.

In 2025, Smart Communications welcomed two exciting additions to our portfolio: Joisto and Pendula. With Joisto (now SmartHUB™), we expanded our Conversation Cloud with a powerful, cloud-native archive and retrieval solution, helping enterprises replace legacy systems with faster, compliant, and more cost-effective options. With Pendula (now SmartPATH™), we heightened out omnichannel orchestration capabilities, making it easier to design two-way, automated conversations across SMS, WhatsApp, and email. Together, these acquisitions extend the value we bring to our customers, giving them more ways to modernize processes, meet regulatory demands, and deliver personalized, meaningful interactions at scale.

In 2025, we entered a new chapter with the backing of Cinven, a leading international private equity firm with a strong track record of scaling global technology leaders. This partnership marks an exciting evolution of our journey—one that builds on our cloud-first innovation and relentless customer focus. With Cinven’s support, we’re accelerating growth, expanding our global reach, and doubling down on product innovation that empowers the world’s most complex enterprises to simplify processes, drive efficiency, and deliver smarter customer conversations at scale. Together, we’re raising the bar for what it means to transform customer communications in the digital era.