About the Report

Smart Communications Study: Customer Conversations in APAC

People around the world have found themselves faced with new challenges. The stresses of a global health crisis and the resulting economic downturn, the pressures of remote work and local shutdowns meant digital communications became a vital lifeline across all sectors.

As a result, Smart Communications sought to gain a better understanding of how new challenges and changing expectations are accelerating digital transformation in the APAC region. This benchmark report features key findings after surveying both consumers and business leaders and reveals:

• Consumers’ increasing preference for a digital-first approach
• How consumer expectations compare to what businesses deliver
• How businesses had to pivot their strategies to adapt to a new normal

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