Why do customers abandon digital forms?

Consumers are most likely to abandon a form when providing the necessary supporting documents is too difficult. This was cited by 65% of respondents in Smart Communications’ 2026 Customer Experience Benchmark. Repeating or re-entering the same information can cause 59% to abandon a form, while 58% may leave because a form takes too long or contains redundant and irrelevant questions. Another 53% may abandon when they cannot save their progress and return later. Organizations can reduce abandonment by simplifying document collection, removing unnecessary questions and allowing customers to resume incomplete forms.