To identify duplicate templates before a customer communications management (CCM) migration, compare representative communications for repeated content, similar structures, and variations that may serve the same purpose. Review these findings with business owners to distinguish unnecessary duplication from differences required by products, audiences, or regulations.
The Smart Communications Rationalization Toolkit uses AI-assisted analysis to surface duplication and structural patterns across existing communications. These findings inform a Migration Blueprint that helps teams decide which communications to retain, consolidate, retire, or modernize.
