About the White Paper

From Onboarding to Lifelong Relationships

Beginning with the enrollment process, health insurance carriers need to invest in digital transformation initiatives to better understand member preferences and behaviors. This allows for two-way conversations throughout the relationship that go beyond just collecting information and checking boxes.

This whitepaper identifies opportunities for carriers to improve member engagement throughout a typical American consumer’s journey with their health insurer. Additional takeaways include:

• How integrating the Smart Communications Conversation Cloud with core systems streamlines data collection and improves data quality
• Opportunities to collaborate internally and externally to improve operational efficiency
• How to coordinate real-time member engagement across channels and devices
• Ways to use intelligence to improve the employee experience and member outcomes

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