About the Whitepaper

From Onboarding to Lifelong Relationships

Beginning with the enrollment process, health insurance carriers need to invest in digital transformation initiatives to better understand member preferences and behaviors. This allows for two-way conversations throughout the relationship that go beyond just collecting information and checking boxes.

This whitepaper identifies opportunities for carriers to improve member engagement throughout a typical American consumer’s journey with their health insurer. Additional takeaways include:

• Improving data quality and ensuring core systems are always up to date
• Leveraging technology to improve member adoption in care management programs
• Minimizing member frustration and reducing resolution times for claims and appeals

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