Evolving from Customer Communications to SMARTER Conversations

62% of consumers say that they are likely to switch vendors if their communications expectations aren’t met. Digital disruption has changed the game for all industries. Customer loyalty is key to corporate success, and the role effective communications plays in an overall positive customer experience can’t be overstated. It is critical for enterprises to begin to deliver SMARTER conversations.

In this webinar, Nick Smith, VP and General Manager at Smart Communications, will explore how organisations can deepen customer relationships by building trust in a way that can only be achieved by engaging in two-way conversations that go beyond distributing required documents and instead deliver exceptional experiences. He will cover:

  • The key components necessary to shift from communications to conversations
  • How to deliver an exceptional customer experience by transforming forms processes
  • How the cloud makes this all possible


Nick Smith
VP and General Manager, Smart Communications