Communications in the Era of Engagement – An Integrated Approach to Capturing and Retaining Your Customers’ Trust

The 21st century has been driven by a communications revolution. How we communicate, with whom we communicate, and what we expect of communications has impacted each and every institution and almost every person on the planet. As a result, meeting the demands of a contemporary customer is harder than ever – but it can be done by delivering the right mix of content and channels that speak to customers based on their preferences. The key? Integrating all the tools in your arsenal (your CCM and CRM systems in particular) to optimize investments, break down internal silos, and deliver a truly unified, consistent, and engaging customer experience.

In this webinar, you will learn about the programs and strategies necessary for effectively communicating with and driving the proper content to your customers. Join Paul Greenberg, author of “CRM at the Speed of Light” and newly released “The Commonwealth of Self-Interest: Business Success Through Customer Engagement” to learn why now, what’s next, and how to get started.

June 20, 2019
11:00 a.m. EDT/ 4:00 p.m. GMT


Paul Greenberg
Founder and Managing Principal, The 56 Group, LLC

Paul Greenberg is founder and managing principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry.” It has been used by more than 70 universities as a primary text.

Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things.

He has just released a book on customer engagement entitled “The Commonwealth of Self-Interest: Customer Engagement, Business Benefit” (He also will be launching a new blog in addition to his ZDNet blog, called “The Science of Business, the Art of Life and Live from NY…” and a podcast “The Commonwealth” in April 2019.)