What does it mean when we say we can help you scale the conversation? It means making it simpler to deliver highly personal and impactful customer conversations that make each of your customers feel valued as an individual. Key to making it easier was the launch of Smart Components , which was the centerpiece of the SC17 release. The capabilities were designed to improve the experience within HTML templates, both for designers and business users and recipients of the communications. They enable drag-and-drop capabilities to deliver image carousels, video and audio controls, social media toolbar, accordion widgets, lightboxes, and sidebar menu functions – all readily embedded in a real-time customer communication. Smart Communications delivers this enhanced suite of solutions to make it simpler for enterprises to deliver highly personal and impactful customer conversations.
Specifically, Smart Components make it easier for our customers to achieve the following:
- Embed rich and engaging content into mobile apps and full HTML websites
- Deliver a more highly personalized experience via components that can be driven by data items and wrapped in logic
- Enhance interactive, content-centric communications such as on-boarding communications, notifications and terms of business