Smart Communications Named as Strong Performer in Independent Report on CCM

The pioneering Smart Communications SaaS solution achieves among the highest scores in the CCM product strategy criterion, and is cited for maintaining “the strongest cloud strategy”

London – Smart Communications, a division of Thunderhead, has been named as a Strong Performer in The Forrester Wave™: Customer Communications Management, Q2 2016.

Published today, the Forrester research states: “always strong for interactive elements, Smart Communications has a contemporary and fresh feel, with real-time preview and editing” and that comparatively “its design capability is nearly fully featured in a thin client.” In addition, Forrester cites Smart Communications among companies who have “repositioned their products to focus on communication hubs that support broader customer communication”, in what we believe is an acknowledgement that the print-first era is behind us.

In the research, Craig Le Clair, Vice President, Principal Analyst and author of the CCM Wave report wrote, “Smart Communications maintains the strongest cloud strategy.”

Smart Communications is the only enterprise-class solution to offer pure cloud deployment in a secure multi-tenant SaaS environment. The solution is offered direct, or through their ground-breaking Correspondence-as-a-Service (CaaS) with seamless out-of-the-box integration with many vertical and ecosystem solution providers, making enterprise customer communications available to brands of all sizes and across all industry sectors. In the Wave, Forrester states that, “partnerships have always been a staple for Thunderhead growth,” and gave it among the second-highest scores for the industry and global reach criterion.

Smart Communications rewrote the CCM playbook when we first entered the market a decade ago with our pioneering platform for interactive communications that became the benchmark for innovation in this market,” commented Stephen Krajewski, VP of Product Marketing for Smart Communications. “We are re-writing the playbook again by democratizing CCM, breaking it out of its proprietary bubble and using SaaS and ecosystem platforms to bring the benefits of enterprise-class CCM to organizations of all sizes and industry sectors. The Wave report is very timely, and we believe that Forrester have acknowledged our vision in forging this new market.”

The Smart Communications cloud platform is the result of three years of development, and, unlike other legacy print heritage solutions in this market, has been designed from the ground-up as cloud-era enterprise solution for customer communications management. The pioneering SaaS platform gives organizations of all sizes the tools to create correspondence and business documents for their customers that are highly personalized, on-brand, multi-language in compliance on scale.

Having implemented Smart Correspond for Salesforce into a global medical insurance carrier, I can attest to both the great design and usability of this product. Transforming all of the thousands of legacy customer-facing documents into templates was technically straight-forward; those templates are now producing millions of personalized documents every year. Highly recommended”, said Stephen Pollard, Deloitte Digital on the Salesforce app exchange.

About Smart Communications™

Smart Communications™ helps businesses move beyond traditional enterprise communications using the most modern architecture and cloud capabilities to deliver a new generation of customer and business communications. A division of Thunderhead, Smart Communications serves its customers from offices in North America, Europe and Asia Pacific.

Press contact

Louise Watson, GingerMay PR

Tel: +44 (0) 203 642 1124


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