SafeAuto Selects Smart Communications To Leverage The Cloud for Customer Communications

SafeAuto’s choice of Smart Communications driven by aim of improving customer service while lowering the cost of policyholder communications


Columbus, OH and Boston, MA, April 14th, 2016 – Smart Communications, the global leader in enterprise solutions for customer communications, today announced that SafeAuto Insurance Company, a property and casualty auto insurance carrier based in Columbus, Ohio, will move the creation, management and delivery of all outbound policyholder correspondence to the cloud with Smart Communications. Smart Communications is the industry-leading SaaS customer communications solution that provides business users ultimate control over creating and managing personalized, multi-channel, customer correspondence.

Founded in 1993, SafeAuto was built on a philosophy of customer service, striving to provide caring, professional, knowledgeable, responsible and dedicated customer service to help make insurance affordable to every driver.  Deployment of Smart Communications supports SafeAuto’s customer service philosophy by ensuring accurate, personalized and relevant correspondence that enhances the customer journey and ultimately improves policyholder experience.

SafeAuto, a joint customer with Guidewire InsuranceSuite since 2012, will transition from their on-premise software to Smart Communications’ market leading multi-tenant SaaS customer communications solution. SafeAuto will now use the enterprise grade cloud-enabled customer communication solution for all policyholder correspondence.

Mike Livermore, Claims Business Leader at SafeAuto said, “SafeAuto has trusted Thunderhead with our on-premise customer communications over many years.  Now, as we look to the future, Thunderhead’s cloud-based Smart Communications is the right choice. It will help SafeAuto support our customer service philosophy by improving customer communications while reducing infrastructure costs.”

George Wright, SVP and General Manager of Smart Communications, added, “We’re pleased that SafeAuto has taken advantage of our cloud-based solution for managing all their correspondence. As customer correspondence becomes increasingly interactive and real-time we continue to innovate to help our customers deliver personalized multi-channel customer communications for the modern cloud-era.”

About SafeAuto

SafeAuto makes it easy to quote, buy and service the right auto insurance at the right price. Founded in Columbus, Ohio in 1993, SafeAuto Insurance Company provides multiple easy ways to reach us that are convenient for the consumer – online at, by phone at 1.800.SAFEAUTO, on a mobile device or, in some states, in-person with a local agent or broker. SafeAuto provides the state required minimum auto insurance coverage for drivers across 18 states so that consumers can get covered and enjoy the road ahead. For more information visit

About Guidewire Software

Guidewire delivers the software that Property/Casualty (P/C) insurers need to adapt and succeed in a time of rapid industry change. We combine three elements – core processing, data and analytics, and digital engagement – into a technology platform that enhances insurers’ ability to engage and empower their customers and employees. More than 200 P/C insurers around the world have selected Guidewire. For more information, please visit Follow us on twitter: @Guidewire_PandC.

About Smart Communications

Businesses around the world engage with their customers and each other everyday. As communications and interactions with customers and partners become more complex, businesses now recognise that communications increasingly take place in an interactive and real-time context and are critical to success.

The Smart Communications suite of solutions help businesses to move beyond traditional enterprise communications using the most modern architecture and cloud capabilities.  Today, hundreds of brands globally from a diverse range of demanding industry segments including banking, insurance, government, retail and telecoms are using Smart Communications to deliver the new generation of customer and business communications.

Smart Communications is headquartered in London and serves its customers from offices located in North America, Europe and Asia Pacific.

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