Smart Communications Unveils Agenda for INNOVATE 2018

Author Scott Deming, IDC Analyst Terry Frazier and Smart Communications Partners and Customers to Share Insight into Making Customer Conversations Smarter

London and New York – April 9, 2018 – Smart CommunicationsTM, the only independent company focused solely on enterprise customer conversations, today announced the complete speaker lineup for INNOVATE 2018: Customer Conversations Made SMARTer. The agenda includes keynote presentations by Scott Deming, trainer, consultant and author of The Brand Who Cried Wolf and Powered by Purpose, and Terry Frazier, Research Director for Content Technologies and Document Workflow with IDC. Additional main stage presenters include Richard Hart, Chief Strategy Officer for Guidewire, and representatives from PNC Financial Services, Pekin Insurance, Aetna, American Express, and Industrial Alliance, among others.

Today, customers are in control. They are no longer content waiting for companies to interact with them. They can reach out and request the information they need – and they expect nearly instant answers to their questions. In fact, 63% of consumers said they would think more positively of a brand if it gave them content that was more valuable, interesting or relevant1. This continuing evolution of customer expectations, coupled with the never-ending expansion of communication channels, presents a challenge and an opportunity for businesses. Staying ahead of digital transformation requires an increased level of internal efficiency and automation – and the delivery of a more meaningful experience for customers.

Enter INNOVATE by Smart Communications. INNOVATE, the only industry event of its kind, will take place in New Orleans on May 15-17.  It is designed to help business users learn strategies and techniques for delivering more meaningful customer conversations – and in a way that also helps them become more efficient. The agenda includes numerous breakout sessions, roundtable discussions, and extended training opportunities on a wide range of topics, including Migrating to the Cloud, Custom Ecosystems and the View of the Customer, CCM and Marketing Tech Working Together for the Customer and many more.

“The agenda for this year’s INNOVATE is jam packed with thought leaders, subject matter experts and highly successful Smart Communications customers who all recognize the powerful impact companies can have when they put customers first and deliver rewarding experiences that treat them as individuals,” said George Wright, CEO of Smart Communications. “By the end of the conference, attendees will be equipped with both an exciting vision for the future of customer communications management and, even more importantly, a long list of tips and techniques to start making very positive changes within their own organizations.”

To review the full agenda and complete list of speakers, or to register for the event, at which space is limited, visit

About Smart Communications

Smart Communications™ is the only independent company focused 100% on customer conversations for the enterprise, and the only cloud solution ranked as a Leader in Gartner’s Magic Quadrant for CCM. More than 350 global brands – many in the world’s most highly regulated industries – rely on Smart Communications to make multi-channel customer communications more meaningful, while also helping them simplify their processes and operate more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in London and New York and serves its customers from offices located across North America, Europe, and Asia Pacific. The company offers a range of solutions including SmartCOMMTM, SmartDXTM, SmartCORRTM for Salesforce, and SmartCaaSTM for Partners. To learn more, visit

  1. The Future of Content: Rethinking Content Consumption Report, Rapt Media, 2016