By: Leigh Segall, CMO at Smart Communications

Business leaders around the world face many challenges – some that have been around for a while, and others that have emerged or intensified more recently. Remote work coupled with customers’ increasing preferences for a digital-first approach means that traditional ways of communicating with customers are no longer as effective as they once were.

As enterprises rethink customer engagement, shifting away from one-way, transactional communications to meaningful, two-way customer conversations, delivering impactful, relevant and personalized conversations at scale can feel like a tall order.

This is why Smart Communications is hosting INNOVATE 2021, a two-day, virtual event exploring how enterprises can solve their biggest challenges while effectively managing customer conversations—resulting in a future that is SMART.

Still need convincing? Read below to learn more about why you should attend INNOVATE 2021.

Why is Smart Communications hosting INNOVATE 2021? 

One year ago, few of us could have anticipated what the next 12 months would look like. But when we reflect on this time, we are amazed by how our customers persevered and how much they accomplished when traditional business models were flipped upside down. As we emerge into the “next normal,” we think contact-less customer interactions are here to stay – recent research indicates 86% of consumers now prefer digital over other forms of communication – and that business leaders must have the knowledge, resources and technology in place to succeed. INNOVATE 2021 will equip businesses for the future, with a focus on product innovation, industry trends and real-world customer success stories.

What value will attendees receive from the keynotes and breakout sessions? 

The content shared at INNOVATE 2021 will help business leaders shape the future of customer conversations with their companies. The keynotes and breakout sessions will inspire attendees to find new ways to innovate. It’s now more critical than ever to accelerate digital transformation initiatives and take the customer experience to a new level by shifting away from one-way, transactional communications, toward two-way, interactive customer conversations. Attendees will walk away prepared to build a SMARTER future, in which customer conversations are personalized, scalable and agile – ultimately increasing customer loyalty and increasing revenue.

What makes INNOVATE 2021 different from other virtual events?

We understand that the past year has been filled with one virtual event after another. While we hope to meet in person for INNOVATE 2022, we have done everything we can to make this year’s virtual event engaging. Highlights include:

  • An incredible lineup of keynote speakers, including Kaspar Roos, Founder and CEO of Aspire; James Brown, CEO of Smart Communications; and Simon Tindal, CTO of Smart Communications
  • Real-life customer success stories from companies like Hagerty, Zurich, Manulife, KPMG and Western Sydney University
  • SCALE Awards, recognizing the teams and individuals who have committed themselves to leadership, innovation and a customer-first approach after a year unlike any other
  • Regional events in the Americas and EMEA and APAC to fit in the time zone that’s most convenient
  • Complimentary registration – and a fun surprise that will arrive prior to the event if you register by April 9


Edited May 17, 2021: 

We had a great two days at INNOVATE 2021. If you are interested in reliving some of your favorite moments or missed the event and want to catch it on-demand, check out the full library of sessions here.