By Leigh Segall, CMO of Smart Communications

We are just weeks away from Innovate US 2019 which will be held at the fabulous Four Seasons Hotel in sunny Miami. The two-day event is a fantastic opportunity to learn from and network with Smart Communications customers, partners and experts as well as exciting guest speakers. This year’s theme, Digital Transformation Made SMARTer, focuses on key ways organizations can take a more proactive approach toward their digital journey.

Today’s consumers have high expectations for the communications they receive from their companies of choice – and increasingly, they expect to receive these communications via multiple channels based on their preferences. Despite this shift, there are still many organizations that lack a formalized plan for implementing digital initiatives.  In fact, while most CEOs acknowledge the need for structural changes to accommodate digital transformation, only 62% have a transformation program to make their businesses more digital. That’s exactly why we are especially excited about this year’s Innovate focus – we’re here to help inspire a smarter way toward digital transformation!

We’ve lined up an exciting agenda which includes keynote presentations by Ellen Carney, principal analyst at Forrester Research and Rahaf Harfoush, digital anthropologist and bestselling author, customer-led presentations and panel discussions featuring Hancock, Blue Shield of California, Humana, Motorists Insurance Group, Pekin Insurance,  PHEAA, Stillwater Insurance Group, and Wawanesa Insurance, and an opportunity to get a sneak peek at our product roadmap. The event will also feature best practices-focused breakout sessions, including Upgrading Legacy for Next Generation, Improving Sales Efficiency with Modern Document Generation within Salesforce, and Selecting the Right Team for Digital Transformation Success, as well as roundtable discussions, optional deep-dive training opportunities, plenty of networking opportunities, and much more!

By the end of the conference, attendees will be inspired and prepared to take their digital transformation efforts to the next level, while also ensuring that the customer is kept front and center to deliver the best experiences possible.

To review the full agenda and list of speakers, or to register for the event, click here. Don’t wait too long to save your seat, space is limited! I hope to see you there.