Category

Partner Insights

What’s New in Customer Communications Management (CCM)

By Partner Insights, Thought Leadership

Chris Murphy, VP Product Marketing, Smart Communications

As the customer experience becomes an increasingly important strategic priority for enterprises, the requirements and capabilities that business leaders are seeking in their customer communications technology solutions is evolving. Recent analysis from IDC and Aspire reflect these changing market conditions – outlining where the customer communications management landscape is now, and more importantly, where it’s heading. In this post, we dive into our biggest takeaways from these new reports, what enterprises should look for in a CCM solution and why Smart Communications is a CCM leader.

Read More

DocuSign & Smart Communications: Delivering SMARTER Conversations in 2021

By Partner Insights, Thought Leadership

Chuck Fazio, VP Global Partner Ecosystem at Smart Communications

We recently sat down with DocuSign’s Steve Park to discuss what’s on the horizon for businesses this year, plus how we can all learn and grow from the lessons we learned in 2020. This post identifies ways to enhance the employee experience, how the pandemic impacted customers’ expectations and the biggest risks and opportunities for businesses today.

Read More

Delivering Excellence for Vulnerable Customers in Banking and Insurance

By Partner Insights, Thought Leadership

Marc Andrews, Vice President, Financial Services and Insurance Industry Market Leader at Pegasystems
Business as usual is not going to work for vulnerable customers as we continue to deal with the impact of COVID-19. The pandemic not only affects the health of individuals, but also their financial wellbeing. Here are key steps financial institutions and insurers can take now to help vulnerable individuals remain solvent.

Read More