By: Leigh Segall, Chief Strategy Officer at Smart Communications

For business leaders around the world, there’s no shortage of hurdles to jump or challenges to solve, while also juggling the need to create exceptional, end-to-end customer experiences. However, there are new disruptions on multiple fronts. Whether it’s the ongoing pandemic, new government regulations or supply chain and postal delays, navigating it all and planning for the future can feel daunting for many enterprises. 

On top of all these external forces, customer expectations are changing faster than ever. The good news? Enterprises have accelerated their digital transformation efforts in the past two-plus years. Going forward, businesses need to continue building on this momentum and capitalizing on the resources they have at their fingertips. The powerful combination of sophisticated cloud technologies and customers’ increasing appetite for digital means that businesses can celebrate delivering conversations without limits 

Heard enough? Register for INNOVATE 2022 now! 

It’s for this reason that we’re gathering at INNOVATE 2022, a two-day, in-person event where leaders across the insurance, financial services and healthcare industries can network while also interacting with Smart Communications experts and partners. We also have a phenomenal lineup of guest speakers who will be diving into the key trends impacting the customer experience, plus how businesses can tackle this changing landscape head-on.   

Still need convincing? Keep reading to check out our top three reasons to attend INNOVATE 2022.  

1. Discover the Importance of Interactive, Two-Way Conversations  

Today’s customers overwhelmingly want digital experiences that are unique and tailored to their specific needs. This means that one-way, transactional communications will no longer cut it, and that businesses need to prioritize two-way, interactive conversations.  

It’s conversations that we’ll be discussing throughout INNOVATE. Attendees will learn about the importance of conversations, relationship building and how critical these things are to building customer loyalty throughout the several mainstage sessions. The keynote speaker lineup includes: 

Marci Maddox, Research Director, Digital Experience Strategies at IDC 

In this session, Marci Maddox, Research Director for IDC, will offer critical insights to ensure that companies across all industries are effectively using the cloud-based technology now at their disposal to successfully deliver highly personalized and consistent conversations that are well coordinated across channels, devices and lifecycle stages, while at the same time, preparing for the new channels and challenges still to come. 

Blake Morgan, Customer Experience Futurist and Author at Blake Morgan 

Blake Morgan, Author of ‘The Customer of the Future’, will speak to attendees about:  

  • Defining strategies for a customer-experience-focused company  
  • Implementing new techniques to shift the entire company from being product-focused to being customer-focused  
  • Gaining insights through case studies and examples of how the world’s most innovative companies are offering new and compelling customer experiences  
  • Creating a leadership development and culture plan to create lasting change 

Those in attendance will walk away with more information on how to adopt easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities and a lack of buyer perspective to keep up with the demands of the customer of the future. 

James Brown, CEO at Smart Communications  

This keynote will dive into how mature, cloud-first companies like Smart Communications are equipping enterprises to deliver conversations without limits while being faster, smarter and more innovative — creating meaningful customer experiences at every interaction.  

Attendees will also hear how Smart Communications is putting its customers (and ultimately the experience of their customers) first through its investments in technology, partners and professional services to ensure enterprises are prepared for a future in which conversations are the cornerstone of exceptional customer experiences. 

Simon Tindal, CTO at Smart Communications  

In this session, Smart Communications CTO Simon Tindal will share how the Conversation CloudTM is helping enterprises around the world deliver value today, plus the company’s strategy and vision for the future. Simon will welcome several customers on stage to share how they embrace the full capabilities of Smart Communications solutions and hear their plans for continuous optimization. 

Attendees will also learn more about how industry-leading companies are already using Smart Communications solutions to break barriers and create conversations that keep customers engaged and informed at every interaction.  

2. Learn How to Win at Digital Transformation

Smart Communications is relentlessly focused on delivering continuous value to customers. This means truly understanding the ins and outs of customers’ businesses, whether they are in insurance, financial services, healthcare or another key industry. To do this, we need to think like our customers and understand their pain points. As a result, we’ve brought industry thought leaders into the company to unite the Conversation Cloud for our customers’ specific vertical needs.  

Throughout INNOVATE, we will have industry-specific tracks – led by these industry experts – as they share specific use cases and dive into how Smart Communications is uniquely positioned to deliver value and serve customers’ specific needs.  

Those in attendance will also be privy to real-life customer success stories from companies like Northern Trust, The Bancorp, CopperPoint Insurance Companies and more. These speakers will share information and tips on how they’ve transformed processes and customer experiences even amid ongoing disruptions, leveraging solutions from the Conversation Cloud.  

The success of the Conversation Cloud wouldn’t be possible without our strategic partners. Through integrations with the companies listed below (among others), we’ve built a robust partner ecosystem that enhances customer experiences and enables enterprises to deliver more effective, two-way conversations. The companies joining us at INNOVATE include: 

  • OneSpan 
  • Guidewire 
  • ValueMomentum 
  • Capgemini 
  • HTC Global Services 
  • Duck Creek Technologies 
  • Crawford Technologies 

During our main presentation by OneSpan, attendees will learn how to build a more human-centric digital customer experience, exploring the important touchpoints and how customer expectations have changed at each – from initial customer interaction with an organization, to transacting and maintaining a digital relationship. 

Each of our unique partnerships allows us to offer customer communications management solutions that create the cornerstone for a complex technology ecosystem. We’re excited to hear from our partners as they expand on these topics throughout the event. 

RELATED READING | ‘Smart Communications Recognized as Overall Leader in Customer Communications Management by Aspire’ 

3. Build Strong Relationships with Face-to-Face Networking 

Over the last few years, we’ve all missed the chance to mingle and chat with others as we learn about the groundbreaking tech that’s shaping our collective industries. At INNOVATE, attendees will have the opportunity to meet and converse with key people leading the charge at Smart Communications, as well as industry peers, partners and more.  

We’d be remiss not to mention the full Nashville experience that INNOVATE attendees will enjoy. From honky tonks to cowboy hats — and everything in between — attendees be immersed in all that ‘Music City’ has to offer.  

We’re also eager for the opportunity to positively contribute to the community near Loews Vanderbilt Hotel in Nashville. As part of the SMART Gives Back initiative, we’ll spend some time on May 19 and 20 making emergency-disaster kits for the Community Resource Center (CRC) of Nashville. CRC provides these kits to support the unhoused community as well as provide immediate hygiene support to families impacted by disaster or crisis. Smart Communications will also promote CRC by using the #Innovate2022 hashtag on social media before, during and after the meeting — in turn, donating to CRC each time the hashtag is used. 

Don’t Miss Your Chance to Attend INNOVATE 

The content shared at INNOVATE 2022 will help business leaders continue to evolve, innovate and future-proof their companies. The opportunities in front of enterprises today are endless and instead of focusing on limits we may face, business leaders must focus on being more agile, efficient and effective — creating meaningful customer experiences at every touchpoint and delivering conversations without limits. 

Ready to deliver conversations without limits? Register for INNOVATE 2022 today