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How to secure stakeholder buy-in when purchasing enterprise customer communications management (CCM) software
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John Zimmerer, VP Industry Marketing, Healthcare at Smart Communications
This blog features an infographic for health insurers that highlights what members expect, where plans are falling short and where they should invest to succeed long-term.
Ruth Fisk, VP of Industry Marketing, Insurance at Smart Communications
This post reflects on how the outcomes of historical pandemics have shaped modern communications tools and strategies for insurance companies.
Karen Oakland, VP of Industry Marketing, Financial Services at Smart Communications
This post discusses how UK banks can improve time-sensitive market opportunities like the Recovery Loan Scheme through digitization.
John Zimmerer, VP of Industry Marketing, Healthcare at Smart Communications
In this post, we discuss how healthcare communications are changing, and what payers and providers need to do to transform member experiences. We highlight key challenges the healthcare industry faces, how to create SMARTER member conversations, globalization and more.
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