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February 2019

customer communications

2019: The Year of the Customer

By Smart Communications News, Thought Leadership

Neil Greathead, CCO of Smart Communications

2019 is shaping up to be a year in which a significant number of enterprises, particularly those in highly regulated industries, take a giant leap toward more modern customer communications programs. Why is this so important and why is now the time? Treating customers as valued individuals and delivering personalized experiences is now a must, unless you want to risk losing them.

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