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How to secure stakeholder buy-in when purchasing enterprise customer communications management (CCM) software
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Neil Greathead, CCO of Smart Communications
2019 is shaping up to be a year in which a significant number of enterprises, particularly those in highly regulated industries, take a giant leap toward more modern customer communications programs. Why is this so important and why is now the time? Treating customers as valued individuals and delivering personalized experiences is now a must, unless you want to risk losing them.
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