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How to secure stakeholder buy-in when purchasing enterprise customer communications management (CCM) software
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By James Brown, CEO of Smart Communications
There has been a lot of discussion about how GDPR impacts businesses, but how does it affect the customer experience? Here are two ways the new regulation is affecting customer communications and driving even more need for meaningful conversations.
By James Brown, CEO of Smart Communications
It’s no longer enough to simply keep pace with newly empowered consumers. Companies are now expected to anticipate and then exceed customer expectations if they hope to retain and grow those relationships. The time for change is now, and we are already delivering on the promise of delivering more meaningful customer communications while also helping companies operate more efficiently—the definition of scaling the conversation.
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