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By George Wright, CEO of Smart Communications
Millennials have strong opinions about how they want to interact with their brands of choice – and with this group now comprising a large segment of both customer base and revenue, this demographic cannot be ignored. Better yet, they can teach us a lot about the importance of a customer-centric approach.
By Dave Towers, CRO of Smart Communications
It is an interesting time in the customer communications management space. Today, customers are demanding more. They expect more personal, more relevant and more timely interactions, and they expect these interactions to be two-way and continuous across channels.
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