AA Case Study Cover
Click to learn how Smart Communications transformed The AA’s customer communications.

“Because Smart Communications enables business users to create and manage documentation, IT can now focus on more strategic needs and on further improving our systems and processes.” Andrew Gisby, The AA

Who is The AA?

The AA is the largest breakdown cover organization in the UK and has been providing help to motorists since 1905.

The Challenge

The AA was keen to improve the quality of its documentation to make correspondence more personal and relevant to its customers as well as more visually pleasing and easier to understand.

Why Read This Case Study

Find out about the results and learn why Andrew Gisby of The AA said: “Because Smart Communications enables business users to create and manage documentation, IT can now focus on more strategic needs and on further improving our systems and processes.”

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