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Making the Most of Modern CCM: How Companies Can Improve Relationships and Impact ROI

July 19, 2018 at 10:00 AM EDT/ 3:00 PM BST

To be successful in 2018 and beyond, a company’s approach to customer communications management must evolve. To retain and grow customer relationships, it’s no longer enough to simply keep pace with empowered consumers. Companies must now anticipate and then exceed their expectations. The good news is, today’s modern CCM technology can help enterprises deliver on this promise of more meaningful conversations while also increasing internal efficiency and improving ROI. In this webinar, Kaspar Roos, founder and CEO of Aspire (which recently ranked Smart Communications as a Leader on its inaugural Leaderboard for Customer Communications) will provide insight into how companies are progressing along the CCM maturity curve and how this benefits their customer relationships and their bottom line.

Kaspar Roos

Founder and CEO of Aspire