By Leigh Segall, CMO of Smart Communications

We are about six weeks away from INNOVATE 2018 in New Orleans, and have finalized an agenda that is jam packed with thought leaders, subject matter experts and highly successful Smart Communications customers who all recognize the powerful impact companies can have when they put customers first and deliver rewarding experiences that treat them as individuals.

By the end of the conference, which is the only industry event of its kind, attendees will be equipped with both an exciting vision for the future of customer communications management and, even more importantly, a long list of tips and techniques to start making very positive changes within their own organizations.

The agenda includes keynote presentations by Scott Deming, trainer, consultant and author of The Brand Who Cried Wolf and Powered by Purpose and Terry Frazier, Research Director for Content Technologies and Document Workflow with IDC. Additional main stage presenters include Richard Hart, Chief Strategy Officer for Guidewire, as well as representatives from PNC Financial Services, Pekin Insurance, Aetna, American Express, Industrial Alliance, among others.

It will also feature numerous breakout sessions, roundtable discussions, and extended training opportunities on a wide range of topics, including Migrating to the Cloud, Custom Ecosystems and the View of the Customer, CCM and Marketing Tech Working Together for the Customer and many more. And of course, we will have some fun too!

To review the full agenda and complete list of speakers, or to register for the event, visit

Don’t wait, because space is limited.  I hope to see you there!