The Total Economic Impact of Taking Your Customer Communications Solution into the Cloud
A new generation of millennial customers, increased workforce mobility and on-going digitalization are transforming the role of customer communications. With customers expecting to be reached on their preferred platform at a time convenient to them, how do you keep up?
Tune into this recorded webinar with guest speaker Bob Cormier of Forrester as he discusses recent findings from The Total Economic Impact™ of the Smart Communications Solution, an April 2017 commissioned study conducted by Forrester Consulting on behalf of Smart Communications, including data about a national financial services institution that generated a 260% ROI and a total benefit of $16.7M by:
- Shifting from paper and mass email to personalized electronic and web communications
- Reducing the clutter and number of customer communications templates
- Increasing the “speed-to-market” for template changes