A new generation of millennial customers, increased workforce mobility and on-going digitalization are transforming the role of customer communications. With customers expecting to be reached on their preferred platform at a time convenient to them, how do you keep up?
Read about the latest trends and best practices by downloading “The Total Economic Impact™ of the Smart Communications Solution,” an April 2017 commissioned study conducted by Forrester Consulting on behalf of Smart Communications. Read more to learn how a national financial services institution generated a 260% ROI and a total benefit of $16.7M by:
- Shifting from paper and mass email to personalized electronic and web communications
- Reducing the clutter and number of customer communications templates
- Increasing the “speed-to-market” for template changes