{"id":60711,"date":"2023-07-05T15:03:10","date_gmt":"2023-07-05T19:03:10","guid":{"rendered":"https:\/\/www.smartcommunications.com\/?page_id=60711"},"modified":"2025-11-26T06:17:36","modified_gmt":"2025-11-26T11:17:36","slug":"der-ultimative-leitfaden-fuer-ccm-software","status":"publish","type":"page","link":"https:\/\/www.smartcommunications.com\/de\/der-ultimative-leitfaden-fuer-ccm-software\/","title":{"rendered":"Der ultimative Leitfaden f\u00fcr CCM-Software"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_image=&#8220;47095&#8243; bg_position=&#8220;center center&#8220; background_image_loading=&#8220;default&#8220; bg_repeat=&#8220;no-repeat&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;205&#8243; bottom_padding=&#8220;200&#8243; 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item_id=&#8220;megatab-1&#8243; item_anchor=&#8220;megatab-anchor-1&#8243;][megatabs_items title=&#8220;Vorteile einer reinen Cloud CCM-Software&#8220; item_id=&#8220;megatab-2&#8243; item_anchor=&#8220;megatab-anchor-2&#8243;][megatabs_items title=&#8220;Checkliste f\u00fcr die wichtigsten Funktionen und F\u00e4higkeiten von CCM-Software&#8220; item_id=&#8220;megatab-3&#8243; item_anchor=&#8220;megatab-anchor-3&#8243;][megatabs_items title=&#8220;Migration von alten CCM-Systemen in die Cloud&#8220; item_id=&#8220;megatab-4&#8243; item_anchor=&#8220;megatab-anchor-4&#8243;][megatabs_items title=&#8220;Fragen an einen potenziellen CCM-Anbieter&#8220; item_id=&#8220;megatab-5&#8243; item_anchor=&#8220;anchor-5&#8243;][megatabs_items title=&#8220;Tipps f\u00fcr ein effektives Management der Kundenkommunikation&#8220; item_id=&#8220;megatab-6&#8243; item_anchor=&#8220;anchor-6&#8243;][megatabs_items title=&#8220;Gr\u00fcnde f\u00fcr eine Partnerschaft mit Smart Communications f\u00fcr CCM&#8220; item_id=&#8220;megatab-7&#8243; item_anchor=&#8220;anchor-7&#8243;][megatabs_items][megatabs_items][\/smartc_megatabs][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;megatab-row&#8220; id=&#8220;megatab-0&#8243; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; 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text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Unternehmen auf der ganzen Welt sehen sich sowohl mit einer digitalen Arbeitsumgebung als auch mit sich immer schneller ver\u00e4ndernden Kundenerwartungen konfrontiert. Statt einseitiger, transaktionaler Kommunikation setzen viele Unternehmen jetzt auf wechselseitige, interaktive Konversationen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653045298544{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Vor allem in der Versicherungs-, Finanzdienstleistungs- und Gesundheitsbranche interagieren Unternehmen mit ihren Kunden in kritischen Lebenslagen. Egal, ob es sich um einen Autounfall, eine Krankheit oder die finanzielle Planung f\u00fcr ein wichtiges Ereignis handelt \u2013 Kunden von heute erwarten eine nahtlose, ganzheitliche Betreuung.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653045317662{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Jedoch legen veraltete CCM-Systeme vielen Unternehmen Steine in den Weg und verhindern Agilit\u00e4t. Das macht es zus\u00e4tzlich schwer, die wachsenden Erwartungen der Kunden zu erf\u00fcllen. Unternehmen, die eine reine Cloud-Software f\u00fcr das Customer Communications Management (CCM) einsetzen, k\u00f6nnen bessere Kundenerlebnisse erzeugen und ein H\u00f6chstma\u00df an Innovation, Agilit\u00e4t und Skalierbarkeit erreichen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654884452935{padding-bottom: 20px !important;}&#8220;][vc_column_text]\n<p class=\"p1\"><span style=\"color: #0e2030;\"><span style=\"color: #326eef;\">Der ultimative Leitfaden f\u00fcr CCM-Software<\/span> bietet einen umfassenden \u00dcberblick \u00fcber diese Anwendungen und ihre Funktionen. Er erkl\u00e4rt die Unterschiede zwischen On-Premise- und reinen Cloud-L\u00f6sungen, zeigt auf, wie sie in den Technologie-Stack eines Unternehmens passen, und liefert die Kriterien, die bei der Auswahl eines Anbieters wichtig sind.<br \/>\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;47&#8243; top_padding_tablet=&#8220;7&#8243; top_padding_phone=&#8220;0&#8243; bottom_margin=&#8220;0&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;megatab-row megatab-1&#8243; id=&#8220;megatab-1&#8243; 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bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;40&#8243; bottom_padding=&#8220;60&#8243; bottom_padding_tablet=&#8220;0&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Was ist CCM (Customer Communications Management, Kundenkommunikationsmanagement)?&#8220; font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; el_id=&#8220;megatab-anchor-1&#8243;][vc_column_text el_class=&#8220;texteditor-link&#8220;]<!-- wpml:html_fragment --><\/p>\n<p class=\"p1\"><span style=\"color: #0e2030;\">Customer Communications Management (CCM, Kundenkommunikationsmanagement)-Technologie erm\u00f6glicht es Unternehmen, \u00fcber eine Vielzahl von Kan\u00e4len effektiv mit ihren Kunden zu interagieren. <a style=\"color: #326eef;\" href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/customer-communications-management-ccm\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> definiert CCM als &#8222;Strategie zur verbesserten Erstellung, Bereitstellung, Speicherung und Abfrage von ausgehender Kommunikation&#8220;, die unter anderem &#8222;Benachrichtigungen \u00fcber Vertrags\u00e4nderungen, die Korrespondenz und Dokumentation von Schadensmeldungen sowie Rechnungs- und Zahlungsbenachrichtigungen&#8220; umfasst.<\/span><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8220;Warum ist eine CCM-L\u00f6sung wichtig?&#8220; font_container=&#8220;tag:p|font_size:16px|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; el_class=&#8220;bold&#8220; css=&#8220;.vc_custom_1654177140944{padding-top: 20px !important;padding-bottom: 20px !important;}&#8220;][vc_column_text el_class=&#8220;texteditor-link&#8220;]\n<p class=\"p1\"><span style=\"color: #0e2030;\">Eine\u00a0<a style=\"color: #326eef;\" href=\"\/wp-content\/uploads\/eb-5-trends-tranforming-end-to-end-cx-de.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Studie<\/a> von Smart Communications hat ergeben, dass 81 % der Verbraucher weltweit die Kommunikation als einen wichtigen Faktor f\u00fcr ihre Gesamterfahrung mit einem Unternehmen ansehen. Die zunehmende Anzahl von Kommunikationskan\u00e4len und die sich st\u00e4ndig \u00e4ndernden Erwartungen der Kunden setzen die Unternehmen mehr denn je unter Druck, daf\u00fcr zu sorgen, dass die Kundenkommunikation mit dem Wandel Schritt h\u00e4lt.<\/span><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8220;Was also k\u00f6nnen Unternehmen tun, um erfolgreich zu sein?&#8220; font_container=&#8220;tag:p|font_size:16px|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; el_class=&#8220;bold&#8220; css=&#8220;.vc_custom_1654176982732{padding-top: 20px !important;padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Mit einer Cloud-basierten CCM-L\u00f6sung k\u00f6nnen Unternehmen ihre Kommunikation optimieren, ein erstklassiges Kundenerlebnis schaffen und genau die Flexibilit\u00e4t und Innovation vorantreiben, die herk\u00f6mmliche On-Premise Systeme nicht bieten k\u00f6nnen. Die Produktivit\u00e4t zu steigern ist f\u00fcr jedes Unternehmen ein wichtiges Ziel. Deshalb sollten Entscheider ihre IT-Investitionen in Hinblick auf Flexibilit\u00e4t, Schnelligkeit und Skalierbarkeit sorgf\u00e4ltig pr\u00fcfen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654885322311{padding-bottom: 20px !important;}&#8220;][vc_raw_html]PGRpdiBjbGFzcz0iYW5pbWF0ZWQtZGVjb3JhdG9yIGRlY29yYXRvci1ndWlkZS0xIiBkYXRhLWRlbGF5PSI2MDAiPgogCjxzdmcgY2xhc3M9ImpzLWxpbmUtYW5pbWF0aW9uIiB3aWR0aD0iMjIwIiBoZWlnaHQ9IjEzOCIgdmlld0JveD0iMCAwIDIyMCAxMzgiIGZpbGw9Im5vbmUiPgo8cGF0aCBkPSJNMSAxMC45OTUzQzYuNSAyMS4zMjg3IDE1IDM2LjYzODMgMzcuNSA0NC45OTUzQzU1IDUxLjQ5NTIgMTIwLjQ2IDQ1LjQxNSAxMTIuNSAxMS45ODQ2QzExMCAxLjQ4NTM1IDk0IC0xLjAxNTExIDg4LjUgMi40ODQ3OUM2My4zNTY2IDE4LjQ4NDcgOTQuNSA4NC40OTU3IDEyMy41IDEwNy45OTZDMTUyLjUgMTMxLjQ5NiAxOTggMTMwLjk5NSAyMTAuNSAxMjkuNDk1IiBzdHJva2U9IiNGREM0M0MiIHN0cm9rZS13aWR0aD0iMiIvPgo8cGF0aCBkPSJNMjE4LjgyMSAxMjguOTEyTDIxMC4wMTMgMTM1LjkyNkwyMDguMzQzIDEyNC43OTJMMjE4LjgyMSAxMjguOTEyWiIgZmlsbD0iI0ZEQzQzQyIvPgo8L3N2Zz48L2Rpdj4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;none&#8220; 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font_container=&#8220;tag:p|font_size:16px|text_align:left|color:%230e2030|line_height:19px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653400105106{margin-top: 7px !important;padding-bottom: 17px !important;}&#8220;][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; color_override=&#8220;#326eef&#8220; icon_family=&#8220;none&#8220; el_class=&#8220;sc-button b-145&#8243; text=&#8220;Herunterladen&#8220; url=&#8220;https:\/\/www.smartcommunications.com\/wp-content\/uploads\/eb-5-trends-tranforming-end-to-end-cx-de.pdf&#8220; margin_top=&#8220;5&#8243; css_animation=&#8220;none&#8220; margin_bottom=&#8220;0&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; 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Die eingesetzte Technologie sollte so ausgestattet sein, dass sie sich mit den Bed\u00fcrfnissen der Kunden und den sich \u00e4ndernden Gesch\u00e4ftspriorit\u00e4ten weiterentwickeln und skalieren l\u00e4sst. \u00c4ltere On-Premise-L\u00f6sungen \u2013 oder sogar \u00e4ltere Systeme in einer Cloud-Umgebung \u2013 wurden lediglich daf\u00fcr entwickelt, ausgehende Kommunikation bereitzustellen. 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border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Noch nicht ganz \u00fcberzeugt? Hier sind einige der wichtigsten Vorteile der Cloud-basierten CCM-Software:&#8220; font_container=&#8220;tag:h4|font_size:18px|text_align:left|color:%230e2030|line_height:24px&#8220; use_theme_fonts=&#8220;yes&#8220; el_class=&#8220;bold&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;40&#8243; left_padding_desktop=&#8220;50&#8243; left_padding_tablet=&#8220;0&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; class=&#8220;row-ico-text&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/1-Speed-agility.svg\" alt=\"1-Speed-agility\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Schnelligkeit und Agilit\u00e4t.<\/span><\/strong> Integrieren Sie Ihre Kundenkommunikation mit anderen gesch\u00e4ftskritischen Anwendungen, um ein flexibles \u00d6kosystem zu schaffen. Erm\u00f6glichen Sie es Ihren Fachanwendern, neue Technologie schnell zu nutzen.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/2-businessusercontrol.svg\" alt=\"2-businessusercontrol\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Kontrolle f\u00fcr Fachanwender.<\/span><\/strong> Geben Sie den Fachanwendern mehr Kontrolle \u00fcber die Kundenkommunikation und vermeiden Sie langwierige Verz\u00f6gerungen und die Abh\u00e4ngigkeit von IT.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/3-reducedtotalcost.svg\" alt=\"3-reducedtotalcost\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Geringere Gesamtbetriebskosten. <\/span><\/strong> Reduzieren Sie die Gesamtbetriebskosten, indem Sie Plattformen konsolidieren, Hardware- und Softwarekosten f\u00fcr On-Premise-L\u00f6sungen und Altsysteme eliminieren und nach Bedarf skalieren, anstatt Kapazit\u00e4ten f\u00fcr Spitzenvolumen aufzubauen.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/4-enhanced-CX.svg\" alt=\"4-enhanced-CX\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Verbesserte Customer Experience.<\/span><\/strong> Stellen Sie schnell neue Produkte, L\u00f6sungen, Dienstleistungen und Kommunikationskan\u00e4le bereit, um den sich \u00e4ndernden Kundenanforderungen und Marktbedingungen gerecht zu werden.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/5-seamlessintegration.svg\" alt=\"5-seamlessintegration\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Nahtlose Integrationen.<\/span><\/strong> Verwenden Sie APIs, um aufw\u00e4ndige Integrationen zu vermeiden und Legacy-Systeme abzul\u00f6sen. Dank Plug &amp; Play k\u00f6nnen unterschiedliche Systeme miteinander kommunizieren und schneller reagieren.<\/span> <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8220;No Line&#8220; custom_height=&#8220;15px&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/6-innovation.svg\" alt=\"6-innovation\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Konsequente Innovation.<\/span><\/strong> Bringen Sie MVPs (Minimum Viable Products) und Proof-of-Concepts innerhalb von Tagen oder Wochen statt Jahren in die Produktionsphase und profitieren Sie von mehr Agilit\u00e4t und einer schnellen Time-to-Market.<\/span> <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8220;No Line&#8220; custom_height=&#8220;15px&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/7-enhancedbusiness.svg\" alt=\"7-enhancedbusiness\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\"><strong><span style=\"color: #326eef;\">Verbesserte Gesch\u00e4ftskontinuit\u00e4t.<\/span><\/strong>\u00a0Ihr Unternehmen ist besser ger\u00fcstet, um in Krisenzeiten zu reagieren, sich anzupassen und Unterbrechungen im Tagesgesch\u00e4ft zu minimieren.<\/span> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_raw_html css=&#8220;.vc_custom_1653463898455{margin-top: 62px !important;}&#8220;]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[\/vc_raw_html][vc_row_inner column_margin=&#8220;none&#8220; 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gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;5\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;600&#8243;][vc_custom_heading text=&#8220;E-BOOK&#8220; font_container=&#8220;tag:p|font_size:12px|text_align:left|color:%23326eef|line_height:13px&#8220; use_theme_fonts=&#8220;yes&#8220; css_animation=&#8220;none&#8220; el_class=&#8220;bold&#8220; css=&#8220;.vc_custom_1653401711702{padding-bottom: 8px !important;}&#8220;][vc_custom_heading text=&#8220;Bereit f\u00fcr den Wechsel in die Cloud?&#8220; font_container=&#8220;tag:h3|font_size:21px|text_align:left|color:%230e2030|line_height:25px&#8220; use_theme_fonts=&#8220;yes&#8220; css_animation=&#8220;none&#8220;][vc_custom_heading text=&#8220;Dieses E-Book untersucht, wie gro\u00dfe Unternehmen die Migration einer Customer Communications Managament L\u00f6sung effizient und effektiv navigieren k\u00f6nnen.&#8220; font_container=&#8220;tag:p|font_size:16px|text_align:left|color:%230e2030|line_height:19px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653401779809{margin-top: 7px !important;padding-bottom: 17px !important;}&#8220;][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; color_override=&#8220;#326eef&#8220; icon_family=&#8220;none&#8220; el_class=&#8220;sc-button b-145&#8243; text=&#8220;Herunterladen&#8220; margin_top=&#8220;5&#8243; css_animation=&#8220;none&#8220; margin_bottom=&#8220;0&#8243; url=&#8220;https:\/\/www.smartcommunications.com\/wp-content\/uploads\/eb-ccm-migration-de.pdf&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; 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font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654887677358{margin-bottom: 22px !important;}&#8220; el_id=&#8220;megatab-anchor-3&#8243;][vc_custom_heading text=&#8220;Bei der Auswahl von CCM-Software sollten Sie unterschiedliche Auswahlkriterien beachten. Von der Integration bis zu den Sicherheitsstandards muss alles ber\u00fccksichtigt werden. Daher finden Sie im Folgenden eine Checkliste der Funktionen und F\u00e4higkeiten, die bei einer modernen CCM-L\u00f6sung unbedingt vorhanden sein m\u00fcssen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654886014648{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;F\u00e4higkeiten&#8220; font_container=&#8220;tag:p|font_size:21px|text_align:left|color:%23326eef|line_height:25px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654803937658{padding-top: 20px !important;padding-bottom: 15px !important;}&#8220; el_class=&#8220;bold&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Stellen Sie personalisierte, relevante Kommunikation bereit, die markenkonform und zielgerichtet ist.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Bew\u00e4ltigen Sie die Komplexit\u00e4t kritischer Gesch\u00e4ftskommunikation.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Verwalten Sie Vorlagen unter Ber\u00fccksichtigung verschiedener Kan\u00e4le, Marken und Gerichtsbarkeiten.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Erstellen Sie Inhalte und geben Sie sie f\u00fcr verschiedene Benutzer frei, um Konsistenz zu gew\u00e4hrleisten.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Geben Sie Kunden die M\u00f6glichkeit, Interaktionen zu initiieren.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Stellen Sie\u00a0interaktive Omnichannel-Kommunikationen \u00fcber Web, E-Mail, SMS, Print und mehr bereit.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Erstellen Sie einmalige On-Demand- sowie hochvolumige Batch-Mitteilungen.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Verkn\u00fcpfen Sie bestehende Kundendaten und nutzen Sie sie.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Geben Sie Fachanwendern mehr Kontrolle.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Stellen Sie vorab freigegebene Vorlagen zur Verf\u00fcgung.<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Erm\u00f6glichen Sie Zugriff \u00fcber verschiedene Standorte und Browser.\u00a0<\/span> <\/div><div class=\"clear\"><\/div><\/div>[vc_custom_heading text=&#8220;Integrationen&#8220; font_container=&#8220;tag:p|font_size:21px|text_align:left|color:%23326eef|line_height:25px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804467895{padding-top: 37px !important;padding-bottom: 15px !important;}&#8220; el_class=&#8220;bold&#8220;][vc_custom_heading text=&#8220;Durch die Integration einer CCM-L\u00f6sung in die g\u00e4ngigen Gesch\u00e4ftsanwendungen k\u00f6nnen die Nutzer flexibler und effizienter arbeiten und sind weniger abh\u00e4ngig von IT-Ressourcen. Unternehmen sollten einen CCM-Anbieter suchen, der sich \u00fcber APIs schnell in g\u00e4ngige Gesch\u00e4ftsanwendungen integrieren l\u00e4sst.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804184614{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;G\u00e4ngige Partner f\u00fcr die Integration von Technologiel\u00f6sungen bieten:&#8220; font_container=&#8220;tag:p|font_size:18px|text_align:left|color:%230e2030|line_height:24px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804204896{padding-bottom: 20px !important;}&#8220; el_class=&#8220;bold&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">E-Signatur<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">ECM<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">CRM<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">BPM<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">KI<\/span> <\/div><div class=\"clear\"><\/div><\/div>[vc_custom_heading text=&#8220;Neben Partnern f\u00fcr Technologiel\u00f6sungen werden Dienstleistungen in den Bereichen Beratung, Verwaltung und Implementierung auch von Systemintegratoren angeboten. F\u00fchrende CCM-Anbieter arbeiten mit Unternehmen wie Capgemini, Cognizant, Deloitte und anderen zusammen, um diese Leistungen zu erbringen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804628203{padding-top: 13px !important;padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Sicherheit&#8220; font_container=&#8220;tag:p|font_size:21px|text_align:left|color:%23326eef|line_height:25px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804448915{padding-top: 30px !important;padding-bottom: 15px !important;}&#8220; el_class=&#8220;bold&#8220;][vc_custom_heading text=&#8220;Unternehmen sollten sich f\u00fcr einen Anbieter entscheiden, der die strengsten Standards f\u00fcr Sicherheit und Datenschutz einh\u00e4lt:&#8220; font_container=&#8220;tag:p|font_size:18px|text_align:left|color:%230e2030|line_height:24px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654804415277{padding-bottom: 20px !important;}&#8220; el_class=&#8220;bold&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Systemadministratoren legen fest, welche Funktionen ein Fachanwender aufgrund seiner Rolle ausf\u00fchren kann und auf welche Ressourcen ein Anwender aufgrund seiner Gruppenzugeh\u00f6rigkeit zugreifen kann<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Berechtigungen f\u00fcr CMS-Ordner, die den Zugriff auf bestimmte Benutzer oder Gruppen beschr\u00e4nken<\/span> <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/dark-blue-mark.svg\" alt=\"dark-blue-mark\" \/> <\/div><div class=\"iwt-text\"> <span style=\"color: #0e2030;\">Ein robustes Informationssicherheitsprogramm, das unter anderem PCI DSS, SOC 1 und SOC 2 und ISO\/IEC 27001-Zertifizierungen ber\u00fccksichtigt<\/span> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#f5f6f8&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;220&#8243; bottom_padding=&#8220;200&#8243; top_padding_tablet=&#8220;170&#8243; bottom_padding_tablet=&#8220;100&#8243; top_padding_phone=&#8220;100&#8243; bottom_padding_phone=&#8220;30&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; zindex=&#8220;4&#8243; overflow=&#8220;visible&#8220; class=&#8220;megatab-row megatab-4&#8243; id=&#8220;megatab-4&#8243; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#ffffff&#8220; shape_divider_position=&#8220;both&#8220; shape_divider_height=&#8220;140&#8243; shape_divider_height_phone=&#8220;80&#8243; shape_divider_bring_to_front=&#8220;true&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;tilt_alt&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Migration von alten CCM-Systemen in die Cloud&#8220; font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654887996486{padding-bottom: 22px !important;}&#8220; el_id=&#8220;megatab-anchor-4&#8243;][vc_custom_heading text=&#8220;Die Betreuung des &#8222;Always-on&#8222;-Kunden von heute erfordert eine digitale Transformation. Unternehmen \u00fcberpr\u00fcfen daher die Technologie, die sie einsetzen, um mit ihren Kunden in Kontakt zu treten und deren Erwartungen zu erf\u00fcllen. Dabei wird die Migration von \u00e4lteren CCM-Systemen in die Cloud entscheidend sein.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1688400972980{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Die Migration zu einer Cloud-basierten CCM-Software ist h\u00e4ufig mit erheblichen Investitionen verbunden und kann wie ein Mammut-Projekt wirken. Viele Kommunikationsvorg\u00e4nge in Unternehmen sind kritischer Natur und k\u00f6nnen nicht einfach abgeschaltet werden. Egal, ob es sich um Leistungserkl\u00e4rungen, Kontoausz\u00fcge, beh\u00f6rdliche Informationen, Betrugswarnungen oder etwas ganz anderes handelt, wichtige Nachrichten m\u00fcssen die Kunden erreichen, und zwar wann und wo sie diese erwarten.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654897978453{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Unternehmen, die selbst entwickelte oder veraltete Anwendungen ersetzen, sollten daher einer Plattform den Vorzug geben, die diese Migration durch ein breites Spektrum an Tools erleichtert. Entscheider sollten in eine L\u00f6sung investieren, die nicht nur Inhalte extrahiert. Die Migrationstools sollten unter anderem auch Styling und Layout \u00fcbernehmen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653295525986{padding-bottom: 20px !important;}&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding_tablet=&#8220;33&#8243; bottom_padding_tablet=&#8220;100&#8243; bottom_padding_phone=&#8220;80&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;47024&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; position_desktop=&#8220;absolute&#8220; top_position_desktop=&#8220;42&#8243; right_position_desktop=&#8220;7%&#8220; top_position_phone=&#8220;-40&#8243; right_position_phone=&#8220;10&#8243; el_class=&#8220;cloud-animate&#8220; delay=&#8220;400&#8243;][image_with_animation image_url=&#8220;47169&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; margin_right=&#8220;30&#8243; margin_right_tablet=&#8220;0&#8243; delay=&#8220;400&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; el_class=&#8220;col-vertical-center&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_column_text el_class=&#8220;texteditor-link&#8220;]<span style=\"color: #0e2030;\"><a style=\"color: #326eef; font-weight: bold;\" href=\"https:\/\/www.smartcommunications.com\/de\/migration-studio\/\" target=\"_blank\" rel=\"noopener\">Migration Studio<\/a>\u00a0ist eine Tool-Suite, die Kosten, Zeit und Komplexit\u00e4t von Migrationen reduziert. Migration Studio automatisiert kritische Komponenten des Migrationsprozesses, indem es die Konvertierung von Kunden-Output in SmartCOMM\u2122-Vorlagen erleichtert.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;70&#8243; top_padding_tablet=&#8220;50&#8243; top_padding_phone=&#8220;35&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;megatab-row megatab-5&#8243; id=&#8220;megatab-5&#8243; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_color=&#8220;#ffffff&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;140&#8243; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;tilt_alt&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;40&#8243; bottom_padding=&#8220;60&#8243; bottom_padding_tablet=&#8220;17&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Fragen an einen potenziellen CCM-Anbieter&#8220; font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654898002963{margin-bottom: 22px !important;}&#8220; el_id=&#8220;anchor-5&#8243;][vc_custom_heading text=&#8220;Die Wahl eines bestimmten CCM-Softwareanbieters ist eine wichtige Entscheidung. Es stehen mehrere Optionen zur Verf\u00fcgung, aber nicht alle bieten dieselben Vorteile oder dasselbe Serviceniveau. Daher ist es f\u00fcr Unternehmen wichtig, bei der Kaufentscheidung gr\u00fcndlich vorzugehen und durch gezielte Fragen sicherzustellen, dass der gew\u00e4hlte CCM-Anbieter den Anforderungen und Zielen des Unternehmens bestm\u00f6glich gerecht wird.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654898033634{padding-bottom: 27px !important;}&#8220;][vc_column_text el_class=&#8220;number-list&#8220;]\n<ol style=\"line-height: 27px; color: #0e2030;\">\n<li class=\"p1\">Wie l\u00e4sst sich die Plattform skalieren, wenn sich die Gesch\u00e4ftsanforderungen im Laufe der Zeit ver\u00e4ndern?<\/li>\n<li class=\"p1\">Inwiefern f\u00f6rdert die L\u00f6sung die Agilit\u00e4t innerhalb des Unternehmens?<\/li>\n<li class=\"p1\">Verwendet die Plattform offene Standards, Microservices und\/oder APIs?<\/li>\n<li class=\"p1\">Welche Hardware-Anforderungen gibt es?<\/li>\n<li class=\"p1\">Wie viele Kunden nutzen eine einzelne Anwendungsinstanz?<\/li>\n<li class=\"p1\">Wie geht die Software mit Nachfrageschwankungen um?<\/li>\n<li class=\"p1\">Unterst\u00fctzt die Plattform branchenspezifische Use Cases? Gibt es erfolgreiche Beispiele f\u00fcr \u00e4hnliche Unternehmen, die diese Plattform nutzen?<\/li>\n<li class=\"p1\">Bietet der Anbieter Service Level Agreements (SLAs) an?<\/li>\n<li class=\"p1\">Wie hoch sind die Gesamtbetriebskosten (TCO) f\u00fcr die Implementierung und Wartung der L\u00f6sung?<\/li>\n<li class=\"p1\">Wie oft wird die L\u00f6sung aktualisiert, und wie sieht dieser Prozess aus?<\/li>\n<li class=\"p1\">Wie geht der L\u00f6sungsanbieter mit den lokalen regulatorischen Anforderungen um und verwahrt er die Daten im Land des Firmenstandorts?<\/li>\n<li class=\"p1\">Wie geht der Anbieter mit Sicherheit und Datenschutz um?<\/li>\n<li class=\"p1\">Wie lange dauert die Implementierung?<\/li>\n<li class=\"p1\">Wie schnell l\u00e4sst sich die L\u00f6sung an neue Kommunikationskan\u00e4le oder andere Anforderungen anpassen?<\/li>\n<li class=\"p1\">Wie gut l\u00e4sst sich die CCM-L\u00f6sung mit anderen gesch\u00e4ftskritischen L\u00f6sungen integrieren?<\/li>\n<\/ol>\n[\/vc_column_text][vc_raw_html css=&#8220;.vc_custom_1653464206667{margin-top: 15px !important;}&#8220;]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; 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top_padding=&#8220;0&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;600&#8243;][vc_custom_heading text=&#8220;LEITFADEN&#8220; font_container=&#8220;tag:p|font_size:12px|text_align:left|color:%23326eef|line_height:13px&#8220; use_theme_fonts=&#8220;yes&#8220; css_animation=&#8220;none&#8220; el_class=&#8220;bold&#8220; css=&#8220;.vc_custom_1653301629666{padding-bottom: 8px !important;}&#8220;][vc_custom_heading text=&#8220;Unternehmen k\u00f6nnen ihre Ziele in der Kundenkommunikation am besten erreichen, wenn sie in reine Cloud-Technologie investieren, die das End-to-End-Kundenerlebnis optimiert.&#8220; font_container=&#8220;tag:h3|font_size:21px|text_align:left|color:%230e2030|line_height:25px&#8220; use_theme_fonts=&#8220;yes&#8220; css_animation=&#8220;none&#8220; css=&#8220;.vc_custom_1653404763294{padding-right: 15px !important;}&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; 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width=&#8220;5\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Es gibt viele Optionen, aber nicht alle bieten die Vorteile einer echten Cloud-basierten L\u00f6sung. In diesem Leitfaden erfahren Sie, warum die Umstellung auf die Cloud so wichtig ist und welche Fragen Sie bei der Suche nach der besten CCM-L\u00f6sung stellen sollten.&#8220; font_container=&#8220;tag:p|font_size:16px|text_align:left|color:%230e2030|line_height:19px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653388387870{margin-top: 7px !important;}&#8220;][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; color_override=&#8220;#326eef&#8220; icon_family=&#8220;none&#8220; el_class=&#8220;sc-button b-145&#8243; text=&#8220;Herunterladen&#8220; url=&#8220;https:\/\/www.smartcommunications.com\/wp-content\/uploads\/wp-cloud-buyers-guide-de.pdf&#8220; margin_top=&#8220;5&#8243; css_animation=&#8220;none&#8220; margin_bottom=&#8220;0&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; 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id=&#8220;megatab-6&#8243; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#ffffff&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;140&#8243; shape_divider_height_tablet=&#8220;80&#8243; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;tilt_alt&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Tipps f\u00fcr ein effektives Management der Kundenkommunikation&#8220; font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654807401328{margin-bottom: 22px !important;}&#8220; el_id=&#8220;anchor-6&#8243;][vc_custom_heading text=&#8220;Weltweit stehen Unternehmen vor der Herausforderung, Kunden ein optimales Kommunikationserlebnis zu bieten, w\u00e4hrend sich die Erwartungen st\u00e4ndig weiterentwickeln. Mit der richtigen CCM-Software k\u00f6nnen Unternehmen die Kundenbed\u00fcrfnisse von heute erf\u00fcllen und gleichzeitig den Grundstein f\u00fcr zukunftsf\u00e4hige Kommunikation legen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653405272676{padding-bottom: 15px !important;}&#8220;][vc_custom_heading text=&#8220;Im Folgenden finden Sie einige Tipps f\u00fcr ein effektives CCM, mit denen Unternehmen herausragende Kundenerlebnisse schaffen und sich vom Wettbewerb abheben k\u00f6nnen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653405308737{padding-bottom: 14px !important;}&#8220; el_class=&#8220;bold&#8220;][\/vc_column_inner][\/vc_row_inner][smartc_listing][listing_items title=&#8220;Omnikanal-Kommunikation bereitstellen&#8220;]\n<p class=\"p1\">Heute ist jede Interaktion mit dem Kunden eine Gelegenheit, die Gesamterfahrung mit einem Unternehmen zu pr\u00e4gen. Und mit einer wachsenden Anzahl von Kommunikationskan\u00e4len \u2013 wie etwa SMS, WhatsApp und In-App-Messaging \u2013 erwarten Kunden, dass sie mit einem Unternehmen in einen direkten Dialog treten k\u00f6nnen. Leider bieten viele Unternehmen eine isolierte Multikanal-Kommunikation an, bei der zwar mehrere Kan\u00e4le zur Verf\u00fcgung stehen, diese aber getrennt voneinander funktionieren. Dies f\u00fchrt zu einem Mangel an Personalisierung und zu unzusammenh\u00e4ngenden Kundenerlebnissen.<\/p>\n<p class=\"p1\">Eine echte <a href=\"\/omnichannel-vs-multichannel-experiences-who-is-at-the-center-of-your-universe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Omnikanal-Kommunikationsstrategie<\/a> stellt den Kunden \u2013 und nicht das Unternehmen \u2013 in den Mittelpunkt. Sie koordiniert die Konversationen \u00fcber alle Kan\u00e4le hinweg. Die Kunden k\u00f6nnen nahtlos von einem Kanal zum anderen wechseln und erhalten so ein umfassenderes und intensiveres digitales Erlebnis.<\/p>\n[\/listing_items][listing_items title=&#8220;Personalisierte, ma\u00dfgeschneiderte Interaktionen anbieten&#8220;]\n<p class=\"p1\">Aktuelle Studien haben gezeigt, dass mehr als 40 % der Verbraucher der Meinung sind, dass ein Mangel an Personalisierung in der Kommunikation zu Frustration mit einem Unternehmen f\u00fchrt. Ma\u00dfgeschneiderte, personalisierte Interaktionen f\u00fchren zu einem nahtloseren \u2013 und damit besseren \u2013 Kundenerlebnis.<\/p>\n<p class=\"p1\">Wichtig ist zu bedenken, dass die Kunden von heute eine Personalisierung erwarten, die \u00fcber ihren Namen oder andere demografische Daten hinausgeht. Unternehmen sollten zeigen, dass die verf\u00fcgbaren Daten f\u00fcr ein herausragendes Kundenerlebnis eingesetzt werden und sie auch f\u00fcr zuk\u00fcnftige Interaktionen von Nutzen sind. Au\u00dferdem sollten Unternehmen das Kundenverhalten kontinuierlich beobachten, um digitale Erlebnisse st\u00e4ndig zu verbessern und sinnvolle, effektive Ergebnisse zu erzielen.<\/p>\n[\/listing_items][listing_items title=&#8220;Ein \u201eAlways-on\u201c-Erlebnis bieten&#8220;]\n<p class=\"p1\">In einer Welt, in der alle st\u00e4ndig in Bewegung sind und die Technologie immer intelligenter, schneller und intuitiver wird, sind digitale Kundenerlebnisse an Komfort und Effizienz nicht zu \u00fcberbieten. Heute reicht es aber nicht mehr aus, nur &#8222;digital verf\u00fcgbar&#8220; zu sein. Stattdessen m\u00fcssen sich Unternehmen darauf konzentrieren, die einzelnen Interaktionen so zu gestalten, dass sie ein hervorragendes End-to-End-Kundenerlebnis bieten. Gleichzeitig m\u00fcssen sie Prozesse automatisieren, die es den Kunden erlauben, den Kommunikationskanal situationsbedingt frei zu entscheiden. Dieses Modell erm\u00f6glicht es Kunden, Interaktionen jederzeit und von jedem Ger\u00e4t aus zu initiieren.<\/p>\n[\/listing_items][listing_items title=&#8220;Interaktive, wechselseitige Konversationen liefern&#8220;]\n<p class=\"p1\">Einseitige, transaktionsbezogene Nachrichten reichen nicht mehr aus. Heute erwarten Kunden personalisierte, wechselseitige Konversationen, bei denen Daten zuk\u00fcnftige Interaktionen beeinflussen und relevante, ma\u00dfgeschneiderte Kommunikationserlebnisse schaffen.<\/p>\n<p class=\"p1\">Unternehmen m\u00fcssen daher von isolierten, unzusammenh\u00e4ngenden Transaktionen zu kontinuierlichen Omnikanal-Konversationen \u00fcbergehen. Eine effektive Omnikanal-Steuerung erm\u00f6glicht es Unternehmen, digitale Kan\u00e4le zu ihren Druckaktivit\u00e4ten hinzuzuf\u00fcgen, allgemeine Kundeninteraktionen zu automatisieren und Zwei-Wege-Konversationen zu f\u00f6rdern. Mit wechselseitigen Nachrichten \u00fcber mehrere digitale Kan\u00e4le k\u00f6nnen Unternehmen Konversationen \u00fcber das gesamte Kundenerlebnis hinweg strategisch steuern. Damit stellen sie sicher, dass gepr\u00fcfte, gesetzeskonforme Kommunikation in Echtzeit zugestellt und auf Wunsch des Kunden initiiert wird.<\/p>\n[\/listing_items][listing_items title=&#8220;F\u00fcr die Zukunft skalieren&#8220;]\n<p class=\"p1\">Der einzige Weg f\u00fcr Unternehmen, zuk\u00fcnftig wirklich erfolgreich zu sein, ist ein digitaler Ansatz, bei dem das Customer Communication Management der Eckpfeiler des Kundenerlebnisses ist. F\u00fcr Unternehmen, die ihre digitale Reise bereits begonnen haben, ist es wichtig, sich weiterzuentwickeln und anspruchsvollere digitale Erlebnisse zu schaffen, die sich kontinuierlich anpassen und skalieren lassen.<\/p>\n<p class=\"p1\">Eine Cloud-basierte End-to-End-L\u00f6sung wie die <a href=\"https:\/\/www.smartcommunications.com\/de\/conversation-cloud\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Communications Conversation Cloud\u2122<\/a>, gibt Unternehmen die vollst\u00e4ndige Kontrolle \u00fcber das Kundenerlebnis und die M\u00f6glichkeit zur Skalierung. Die schrittweise Verbesserung des Kundenerlebnisses durch bessere Kommunikation k\u00f6nnen die Treue und das Vertrauen des Kunden steigern.<\/p>\n[\/listing_items][\/smartc_listing][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;50&#8243; bottom_padding=&#8220;80&#8243; top_padding_tablet=&#8220;90&#8243; bottom_padding_tablet=&#8220;90&#8243; top_padding_phone=&#8220;75&#8243; bottom_padding_phone=&#8220;70&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;megatab-row megatab-7&#8243; id=&#8220;megatab-7&#8243; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_color=&#8220;#ffffff&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;80&#8243; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;tilt_alt&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Gr\u00fcnde f\u00fcr eine Partnerschaft mit Smart Communications f\u00fcr CCM&#8220; font_container=&#8220;tag:h2|font_size:32px|text_align:left|color:%230e2030|line_height:38px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1654807949245{margin-bottom: 22px !important;}&#8220; el_id=&#8220;anchor-7&#8243;][vc_custom_heading text=&#8220;Die Smart Communications Conversation Cloud-Plattform bietet personalisierte Omnikanal-Konversationen \u00fcber das gesamte Kundenerlebnis hinweg. Die Schl\u00fcsselfunktionen \u2013 Erfassen, Kommunizieren, Kollaborieren und Koordinieren \u2013 werden durch Integration und Intelligenz erm\u00f6glicht und gestatten es den Unternehmen, wirksamer und mit SMARTEREN Konversationen in Verbindung zu bleiben.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1688402721588{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;SmartCOMM ist eine Cloud-basierte CCM-Software innerhalb der Conversation Cloud und erm\u00f6glicht es Unternehmen, personalisierte Kundenkommunikation \u00fcber das gesamte Kundenerlebnis hinweg zu liefern. Mit der CCM-L\u00f6sung k\u00f6nnen Unternehmen personalisierte, kontextbezogene und gesetzeskonforme Kommunikation \u00fcber die bevorzugten Kan\u00e4le der Kunden in vollem Umfang erstellen und liefern.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1655327739770{padding-bottom: 20px !important;}&#8220;][vc_custom_heading text=&#8220;Unternehmen, die eine Partnerschaft mit Smart Communications f\u00fcr CCM eingehen, profitieren von erheblichen Vorteilen, wie z. B. einer verbesserten Effizienz der Gesch\u00e4ftsanwender, einem verbesserten Kundenerlebnis und reduzierten Kosten.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653320472664{padding-bottom: 20px !important;}&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; class=&#8220;row-list-checkmark check-v3&#8243; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/listIconStyle1.svg\" alt=\"listIconStyle1\" \/> <\/div><div class=\"iwt-text\"> <strong style=\"font-weight: bold;\">Praktische Einblicke in\u00a0<a style=\"font-weight: 800;\" href=\"https:\/\/www.smartcommunications.com\/?page_id=39996\" target=\"_blank\" rel=\"noopener noreferrer\">CCM-Fallstudien<\/a><\/strong> <\/div><div class=\"clear\"><\/div><\/div>[vc_custom_heading text=&#8220;Der Erfolg von SmartCOMM w\u00e4re ohne strategische Partner nicht m\u00f6glich. Smart Communications bringt seine Kunden mit Technologieanbietern und Systemintegratoren zusammen, damit Sie die Kommunikation mit Ihren Kunden Tag f\u00fcr Tag verbessern k\u00f6nnen.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653405838211{padding-top: 30px !important;padding-bottom: 48px !important;}&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/listIconStyle1.svg\" alt=\"listIconStyle1\" \/> <\/div><div class=\"iwt-text\"> <strong style=\"font-weight: bold;\">Erfahren Sie, wie das\u00a0<a style=\"font-weight: 800;\" href=\"https:\/\/www.smartcommunications.com\/de\/partner-fur-kunden\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Communications Partnernetzwerk<\/a> Unternehmen dabei hilft, ihre Ziele in Bezug auf digitale Transformation und Kundenerlebnis besser zu erreichen.<\/strong> <\/div><div class=\"clear\"><\/div><\/div>[vc_custom_heading text=&#8220;Die Auswahl der richtigen CCM-Software ist nur ein Teil des Prozesses. Ob Migration, Implementierung oder laufender Support \u2013 die Smart Communications Professional Services-Organisation besteht aus Experten, die Unternehmen genau dort unterst\u00fctzen, wo sie sich in ihrer digitalen Transformation befinden.&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653405847004{padding-top: 30px !important;padding-bottom: 48px !important;}&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" src=\"https:\/\/www.smartcommunications.com\/wp-content\/uploads\/listIconStyle1.svg\" alt=\"listIconStyle1\" \/> <\/div><div class=\"iwt-text\"> <strong style=\"font-weight: bold;\">Schnellere Marktreife mit <a style=\"font-weight: 800;\" href=\"https:\/\/www.smartcommunications.com\/de\/professionelle-dienstleistungen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Communications Professional Services<\/a><\/strong> <\/div><div class=\"clear\"><\/div><\/div>[vc_custom_heading text=&#8220;Aber verlassen Sie sich nicht einfach auf unser Wort! Smart Communications wird von Branchenanalysten regelm\u00e4\u00dfig als f\u00fchrend im Bereich CCM eingestuft. F\u00fcr Unternehmen, die ihre Strategie f\u00fcr das Kundenkommunikationsmanagement vorantreiben wollen, haben verschiedene Analysten eine Reihe von Schl\u00fcsselkompetenzen und Alleinstellungsmerkmalen festgestellt, darunter:&#8220; font_container=&#8220;tag:p|text_align:left|color:%230e2030|line_height:21px&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1653405856788{padding-top: 30px !important;padding-bottom: 20px !important;}&#8220;][vc_column_text el_class=&#8220;texteditor-ul&#8220;]\n<ul>\n<li class=\"p1\"><span style=\"color: #0e2030;\">Die einzige vollst\u00e4ndige, mandantenf\u00e4hige SaaS-CCM-L\u00f6sung, die Skalierbarkeit auf Unternehmensebene in der Cloud bietet<\/span><\/li>\n<li class=\"p1\"><span style=\"color: #0e2030;\">Branchenf\u00fchrende Integrationen<\/span><\/li>\n<li class=\"p1\"><span style=\"color: #0e2030;\">Cloud-First-Strategie zur Verringerung der IT-Abh\u00e4ngigkeit<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<li class=\"p1\"><span style=\"color: #0e2030;\">F\u00fchrend in der Automatisierung von Arbeitsabl\u00e4ufen und Inhalten sowie f\u00fchrende Cloud-Investitionen f\u00fcr Unternehmen<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;column_reverse&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;70&#8243; top_padding_phone=&#8220;55&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; 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